Why is CRM software important to improve your lead generation funnel?

The importance of your lead generation funnel cannot be overestimated, and ensuring that you have got a workable structure, the best approaches for your business and your customers, and that you are making the most of your data is crucial for modern businesses. Customer Relationship Management (CRM) software does not just provide you with a single source of data on who your customers are - a modern system can give you much more than that.

Today we are looking at what your lead generation funnel actually is, why a CRM is (or should be) actually interlinked with your lead generation funnel, and the key benefits that come from using CRM software to convert leads and manage sales as they come through.

What exactly is a lead generation funnel? Why is it so important?

A lead generation funnel can also be known as a sale funnel or simply as a leads funnel, it is often shown as a visual representation of the different stages potential customers go through before becoming paying customers.

In general, a lead generation funnel can be broken down into six different stages:

1. Awareness

2. Interest

3. Consideration

4. Intent

5. Qualification or Evaluation

6. Purchase

Some also consider a seventh stage "Retention" to be part of the lead generation funnel.

Your lead generation funnel provides you with direction and purpose for your marketing activities. It allows you to see where your customers are coming in, what they are interacting with, where they are getting stuck or leaving, and how your overall structure is working for their needs.

Being able to successfully manage your funnel can mean the difference between making a sale or losing one. Many modern businesses have seen benefits come from automating sales funnel activities, as well as ensuring that their structures are capable of integrating with their tools and daily tasks, in order to be faster and more successful in conversions.

How can a CRM be interlinked with your lead generation funnel? Does it really matter?

An effective CRM operates at the heart of your business, linking together all of your business-critical data and ensuring that your team is capable of making the best decisions and taking correct actions as soon as possible.

A modern CRM interlinks with your lead generation funnel by:

• Capturing leads from multiple sources, such as email campaigns, social media, bespoke landing pages, etc.
• Tracking leads throughout the top, middle, and bottom layers of the funnel.
• Providing accurate task distribution to team members by utilising specific indicators such as geographical location, expertise, etc.
• Utilising data analytics and behaviour tracking to deliver deeper insights.
• Centralising lead data and allowing for better organised activities.

The right CRM allows businesses to see a full picture of what their potential customers are doing, where they are connecting from, and how they want to be approached.

It then gives managers the ability to review what opportunities are worth pursuing, who is best to manage the tasks, and provide team members with work that matches their skills.

This leads to team members being able to focus more on delivering high-quality conversion tactics that are suited for the situation at hand.

TEB helps you maximise your lead conversions with advanced automation, and as a result, is now helping businesses in 15 different industries drive growth through higher lead conversions.

What are the key benefits of using CRM software for lead conversion from your lead generation funnel?

You and your team only have a limited amount of time each day in which you are expected to complete daily tasks, develop business strategies, reach out to customers, and generate interest with new leads and sales.

Trying to manage all of this manually is a tall-order, and one that many companies simply cannot do, in fact according to Kissflow, 68% of employees have too much work to handle daily.

This lack of time and resources can prove extremely difficult to manage, and can be damaging to your overall business if it is not handled.

Utilising CRM, especially one that is supported with carefully integrated and strategic automation, can see key benefits such as:

• Highly productive and focused sales teams.
• Hyper-personalisation being more accurate with a single overview of the potential customer.
• Simplified collaboration between sales and marketing.
• Superior integration with existing tools to streamline business processes.
• Proactive and effective customer service interactions.
• Actionable and reliably updated analytics and data allowing for better targeted marketing and sales activities.
• Less opportunities dropping out of the funnel due to time wastage or insufficient support.
• Better brand recognition and reputation building with more effective sales.
• Increased profits.

By bringing in strategic automation and a powerful CRM, you are freeing up your team to work on profitable activities that build your brand and net you more sales.

How TEB can help boost your lead conversions today

Businesses around the world are using TEB to streamline their processes, drive efficiency and accelerate growth by boosting their conversions. TEB is proven to maximise lead conversions with intelligent automation and advanced data management to provide an efficient, coordinated customer experience. With TEB you will:

• Automate lead assigning to drive your lead response time
• Automate follow-up reminders to stay on top of your schedule and nurture customers effectively
• Flexible and customisable templates which keep your team on brand, but ensure every interaction is customised to ensure maximum personalisation and appropriate content.
• Mobile and app support to ensure your team, whether they are in office, working from home, or out on the field, will always have access to the latest information and everything they need to turn that lead into a customer sale.
• Attach notes to leads to share crucial information that will help close a sale
• View your best lead sources and prioritise the customers that are likely to convert to drive your conversion rate.

Book a demo today and you can discover for yourself how TEB can lead your business to shorter sales cycles, improved customer retention, and maximum opportunities to boost your growth, develop your brand, and increase your bottom line.