One in five mid-market manufacturing companies plan to invest in CRM software in the next 12 months, shared by Logistics IT. For them, CRM is no longer just another three-letter acronym, but an increasingly important and reliable tool that directly addresses many of their most pressing business issues. In this article, discover how successful packaging manufacturing lead management can maximise conversions through a successful conversion strategy.
Lead management is the process of organizations acquiring, analyzing, and managing generated leads, from the first point of contact until the possible purchase from the customer. Statistics from Lean Data state that 78% of customers buy from a company that responds to their inquiry first, and this has caused a huge strategy shift as 50% of companies now consider lead generation and management a top priority of their overall business processes. An efficient packaging manufacturing lead management process is key to business growth.
The Packaging Market industry size is currently estimated at USD 1.14 trillion in 2024, with the industry experiencing consistent growth over the last decade due to substrate choice changes, expansion of new markets, and changing ownership dynamics shared by Industry-Reports.
The packaging industry supplies businesses with protective packaging solutions for the safe transportation of goods across several sectors. This may range from chemicals, pharmaceuticals, food and beverages or industrial products, and many more.
Packaging companies are integral to the manufacturing industry for a good number of reasons, to get goods from the warehouse to the shelves in conditions such as:
Packaging manufacturers experience many challenges in sales with lead management. Some of the key challenges that can be identified include:
Packaging manufacturers often receive leads from multiple sources and business sectors leading to large volumes of unstructured data. Without a systematic way to organize and analyze this data, companies may struggle to identify high-quality leads and prioritize their sales efforts effectively. You may need to manage leads for different packaging solutions, for example, liquid packaging and food packaging. This means without a structured database, leads will become more difficult to segment and prioritize, making customer requirements harder to pinpoint.
TEB Apps solution - Centralized Data Management: TEB Apps provides tools for organizing and structuring lead data within a centralized funnel hub, making it easier for your company to track and analyze leads effectively. By centralizing lead information and implementing data validation processes, your company can track what channels leads are coming from, and what business sector. For example, you can categorize leads coming in for food packaging differently from liquid packaging, making your data more visible and accessible. This will help ensure data accuracy and integrity throughout your sales pipeline.
The packing manufacturing industry is known for having long and complex sales cycles, involving multiple decision-makers and stakeholders. Managing leads through these extended sales cycles can be challenging without a streamlined system in place to track and nurture leads over a greater period.
TEB Apps solution - Lead tracking & automated reminders: TEB Apps enables companies to track leads at every stage of the sales cycle, and track how many times a lead is contacted through email, phone calls and in person meetings. With TEB Apps, you can view entire interaction histories with clients, helping you identify hot leads, and prioritize winning deals. Furthermore, you can set automated follow-up reminders to effectively nurture leads and move them through the sales funnel efficiently.
Due to the rapid and continuous growth the packing manufacturing industry has become highly competitive, with numerous companies competing for the same customers. To stand out in the market and win new business, packing manufacturers need to be able to quickly respond to lead inquiries and have a strategic approach to lead management.
TEB Apps solution -Automation and Analytical Tools: TEB Apps allows you to upload bulk leads onto the system, as well as scan business cards straight to the software. Furthermore, TEB Apps has webform integration that will let your sales team identify leads quickly and connect with them efficiently. Automatically assigning leads to different team members in categories of priority will give you a competitive advantage of quicker lead response. In combination with this, TEB Apps analytical tools will help your business gain insights into your sales cycle efficiency, team performance, lead conversion strategy and more.
Powerful business automation tools, like TEB Apps, can help packaging companies effectively manage leads from various sources, such as website inquiries, phone calls, or referrals. It empowers the tracking and organizing of leads, ensuring that no potential customer is missed. You can also automate lead distribution to sales representatives, with a diary view hub to track daily/weekly tasks which can be ranked from most to least important ensuring a prompt response to inquiries.
For efficient packaging manufacturing lead management, businesses are now turning to TEB Apps to maximise conversions and boost growth. We have partnered with several manufacturing companies assisting them to efficiently keep track of their leads, stock, and sales with a centralized data system. Adopt TEB Apps for your manufacturing business and start your automation journey today.
Book a demo today, and begin maximising lead conversions to accelerate your growth today!
