In a world driven by energy efficiency, eco-friendly options, and legal obligations to be more sustainable in business, it comes as no surprise to find that energy consultancy businesses are growing more popular. Lead management and nurturing rely upon knowing which leads to pursue and what is going to be best for business. This can prove difficult in such a highly competitive and technologically advancing industry. In this article, we look at the current condition of the energy consultation market, the challenges faced by those who are using manual lead workflows and how business automation can help with lead management to improve the lead workflow and conversion process, as well as what TEB Apps can do for you.

What does the energy consultancy business market currently look like?

According to Business Research Insights, the energy consulting market was valued at $16994.68 million (USD) in 2022 and is expected to grow at a CAGR of 5.46% to reach $27422.24 million (USD) by 2031.

Different types of energy such as oil, gas, renewable energy, utilities, and other related industries are being evaluated by energy consultants, who are working for a wide range of clients including government agencies, energy companies, and large corporations. Some of the main areas where there are growing demand for consultancy services revolve around large enterprises and SMEs (Small and Medium-sized Enterprises).

Precision Reports reveal that the major players in this industry include:

  • NUS Consulting
  • Energy Edge Consulting
  • ISG Enterprise Energy Solutions
  • Schneider
  • Antea Group

Consultancy services are expected to be on the cutting edge of development, have a deep understanding of the energy market, and provide value for money.

Some of the main trends that have been shaping the consultancy landscape involve:

  • A deeper focus on value creation.
  • More demand for agile consulting.
  • Integration of Artificial Intelligence (AI).
  • Deep understanding of legislation and incoming regulations surrounding energy (supply and usage).
  • Use of data-driven consulting and in-depth analysis for targeted advice.

Many of these challenges are related to technology and a growing desire for streamlined operations. This means that energy consultancy businesses must be positioned to not only give this advice, but also make use of the tools themselves, leading by example to prove their advice is rooted in real world understanding and a clear value presentation.

In order to stay on top of your lead activity, TEB Apps provides a carefully designed and sophisticated service, bringing you effective lead management tools, integrated services, a top tier Customer Relationship Management (CRM) service, and much more.

What are the challenges energy consultancy businesses face with a manual lead workflow?

Consultancy services have many opportunities for leads, and being able to determine what is worth committing to and pursuing is vital. Whether the consultant is working with private individuals or aiming to compete for government contracts and multinational offers  there still needs to be a level of lead management that allows these opportunities to be weighted, managed, and then pursued.

Many energy consultancy services, especially those that have recently started or at the SME stage of operation, find that they do not have specific and appropriate tools to manage leads. This may be because the manual approach has been inherited as a legacy process, because the operation is fairly small in terms of actual staff, or just because the technology they are using is what was available at the time.

The key challenges that consultants might face with manual lead workflows, often involve:

  • Difficulty in handling and managing data to make it available to all appropriate team members.
  • Arranging and sorting out lead follow-ups being delayed due to other work or issues in arranging the information.
  • Slow lead response times.
  • Insufficient data security.
  • Lack of lead prioritisation or weighting.

Trying to manage incoming leads, evaluating and identifying new opportunities, pursuing new leads, managing current quotes and potential contracts, and maintaining connections with existing clients is a lot to ask for, and attempting to handle all of this manually is often unsuccessful due to a lack of time, resources, and mapped out processes.

How can business automation overcome these challenges and position you for success?

In order to maximise your lead conversions, you need to have a system in place that supports your existing consultancy work, but is also flexible and able to handle additional growth and development.

Business automation (also known as BPA or Business Process Automation) allows technology to manage and maintain certain activities and processes, freeing up time and resources for better use elsewhere.

The right set of programs and tools, combined with AI and automation where appropriate, can be extremely effective and can help reduce or even eliminate some of the challenges by:

  • Providing a central database and single source of information, which can be viewed, added to, or amended in real-time.
  • Utilising calendar and reporting tools to ensure all customer accounts are managed carefully, and follow ups are not only alerted to, but directed to the right person.
  • Automating responses and using AI tools to ensure leads are connected with as soon as possible, and in the most appropriate fashion.
  • Providing data security for your clients and ensuring that only authorised team members have access to sensitive or restricted information.
  • Analytical and data driven lead weighting that utilises your own data and bespoke values and indicators to categorise, sort, and appropriately determine the weight and temperature value of your leads.

What can TEBillion do for you today?

TEBillion can help you move your workflows into a simpler, faster, and securely automated structure, allowing you to reposition your resources to be more effective in building your business and growing your bottom line.

When you integrate TEB Apps into your business, you can expect to benefit from:

  • Centralise lead data
  • Lead nurturing automation.
  • Automated lead assignment functionality.
  • Webform integration.
  • Identification of conversion drivers.

Book your demo today, and our experts will help you determine exactly what you need to succeed,

Book a demo

TEBillion Insights & Stories

Insights in your inbox

Please enable JavaScript in your browser to complete this form.
magnifiercrosschevron-downchevron-leftchevron-right