Your business relies on a good balance of new customers and existing ones, and considering how much more it costs to gain new customers (when compared to maintaining returning ones), you really want to ensure your lead generation and targeting is on track.
In this article we are going to look at AI for lead generation, and how the use of this technology has evolved the process. We will review how AI identifies, scores, and nurtures leads, and then check out how reducing manual input can increase your return on investment (ROI).
AI lead generation has dramatically changed the way that modern businesses are handling their entire lead process, from how they are sourced and evaluated, to what is done with the follow-up and nurturing activities at the end.
This evolution has seen a greater focus on automated efficiency for data collection, analysis, follow up and nurturing, and streamlining overall business processes.
It has also increased the focus on personalisation, more available engagement (such as that provided by chatbots 24/7), and increased brand visibility due to extremely strategic evaluation of data to determine where and when to send out marketing content.
The use of strategic automation and AI has also allowed for improvement in the way leads are sourced, evaluated, qualified, scored, and assigned to team members.
Overall, the resulting impact has been dramatic. According to Wrench.Ai the reshaping of lead generation has increased sales ready leads by 50% and reduced costs by 60%.
Different AI tools may have different set ups and slightly different ways of working, but in general, AI lead generation follows a similar process.
When you use an AI to identify your lead and score it, it generally does this by using a digitised algorithm-driven assessment scale with a numerical score (usually between 0 and 100) which is then applied to leads to determine how well they fit the target metrics for potential customers, and whether or not the opportunity is worth pursuing.
The nurturing part involves strategic automation, careful setup of business processes, and the right data analytics to make the content happen.
With these pieces in place, the AI can evaluate the lead, and using Customer Relationship Management (CRM) software, analytic tools, communication outreach functions, etc – can see:
Then put together the most effective form of outreach, covering the content that matters.
This level of ultra-personalisation is becoming more frequent in business outreach and expected by customers (although it still needs to be carefully balanced with data protection and the appearance of not having more information than a company would reasonably be expected to have).
In order to handle your data and maximise sales with lead management software, you need to look at the tools you are using and ensure they fit modern business needs. TEB makes sure that AI and automation integration are simple and easy to set up, so you and your team can focus on the tasks that need their skills and time.
AI lead generation can make a significant difference in not only how you are working, but the type and quantity of work your team are doing. With the right set up and tools in place, you can easily expect to:
These activities, when working as expected, will naturally increase your ROI because your activities will increase without the overhead costs.
As an additional benefit, once your teams are freed up from working on repetitive but critical daily tasks, they can focus on more involved and complex activities, which rely on their skills – improving overall motivation, morale, and trust levels within the company.
This can also lead to greater integration between departments, and the ability to genuinely focus on building up and increasing the company in size and scale, whilst still retaining a sustainable hold on resource costs and development.
Handle your business and AI lead generation with a powerful yet simple to use platform, designed to give you the best user experience, most reliable supported structure, and the functions you need to make every lead count.
When you bring TEB into your business, amongst the many benefits you will see, your lead process will benefit from:
Making the most of your opportunities and ensuring your leads are carefully assessed, weighted, and sorted to the right team members can be a game changing difference when it comes to the number of tasks you can handle, and the conversions and profits your business is capable of building.
Book a demo with our team today and discover just how much of a difference TEB can make as you take your business into the digital age and grow.
