Assess the digital age of technology and what it means for sales teams and managers that are trying to increase their lead generation. Discover the benefits of CRM-driven sales tactics and why it is a good time to adopt an automated system.
This article will take a deep dive into the world of CRM-driven lead generation, exploring its various facets and how the modern digital age can revolutionise your business.
In today's digital age, businesses need to adapt and evolve their lead generation strategies. Customer Relationship Management (CRM) and automation software have become pivotal tools in today's workplace for achieving impactful results.
This is why companies are always looking for the next best thing in the tech world. Sales managers who adopt CRM systems and automation for their sales team can enjoy; improved lead management, data-driven decisions, increased productivity, streamlined sales processes, better customer service, and more.
CRM systems are the cornerstone of effective lead generation in the digital age. It is not just software; it is a strategic approach to managing customer relationships.
Tao Chen highlights that customer reviews impact 50% of purchase decisions, and marketing professionals like Sunil Mithas document the fact that CRM systems help improve customer satisfaction. According to IBM, the ROI of a CRM software system, when properly implemented, can exceed 245%.
The digitisation of otherwise manual tasks is the key takeaway needed to understand the impact CRM systems have had in the world of sales. Automation streamlines processes, saving time and enhancing efficiency.
Manual inputs are now a thing of the past and eliminating that aspect of the sales experience improves something important, reliability. With the removal of potential human error, companies can be at peace knowing they can greatly rely on their obtained and inputted data.
Other ways lead generation has been autonomised include automated prospect nurturing, email marketing and follow-ups. With all these aspects of sales covered by CRM systems, sales teams are given the opportunity to focus their energies and attention on more impactful aspects of their sales job.
Workers spend more than 40% of their time on simple, manual tasks. Small companies that automate could free their workers and managers to focus on higher-level tasks, like finding new customers or offering more lucrative services to clients. Companies that use CRM systems have seen a 17% increase in lead conversions, a 16% boost in customer retention, and a 21% improvement in agent productivity.
The point of technology is to save people time from tedious tasks, and CRM systems do just that.
Data is the lifeline of CRM-driven lead generation. CRM and automation have ushered in an era of data-driven lead profiling. These tools analyse customer behaviour and engagement, allowing businesses to create comprehensive lead profiles.
This invaluable information empowers businesses to tailor marketing strategies, ensuring that content and offers are precisely aligned with the preferences and needs of their target audience. Studies by LinkedIn Sales Solutions have shown that implementing data in this way boosts lead-generation efforts.
Prior to this innovation, sales teams were ultimately guessing the target audience with no other metrics and casting a wide net. But with the introduction of CRM systems and automation, sales teams can now be more specific and tailor to their customers in impactful ways, which research by the LinkedIn Community shows, positively affects the increase of conversion and retention rates.
According to Keboola, 62% of retailers have reported that the use of information and analytics has created a competitive advantage for their organisation.
Lead scoring is when a CRM system allocates points to leads based on their engagement and behaviour, facilitating effective lead segmentation and prioritisation. Lead scoring is a crucial aspect of CRM systems that helps sales teams allocate their time and resources more efficiently by focusing their efforts on leads with the highest likelihood of conversion.
Dirk Thorleuchter has discovered that the density of serious leads for company's who adopted CRM systems increased by 18%.
By identifying and nurturing high-value prospects, businesses can optimise their sales efforts and maximise revenue potential.
CRM systems enable sales teams to extend their outreach to multiple clients, increasing the opportunity to gain new leads.
The holistic customer view that CRM systems provide, aids in crafting more effective marketing strategies and sales approaches.
Studies by ZipDo show that 72% of consumers say they would prefer to connect with businesses and brands through a multichannel approach.
The real-time data sync improves sales team efficiency and productivity by instantly updating information across all channels when a lead interacts with a business on one channel.
Another benefit of CRM systems in the modern age is the personalisation it offers. Personalisation in responses and follow-ups enhances engagement and boosts conversion rates. Businesses can tailor messages and offers to match the preferences and behaviour of leads on specific channels.
Multi-channel marketing strategies are essential as they enable businesses to meet leads where they are most active, such as through social media, email, mobile apps, or physical stores.
TEB Apps, a rapidly growing CRM system, has proven to:
With unparalleled software that helps your sales team; track data, streamline sales processes, and provide mobile accessibility, you can easily scale your business. Want to bring your sales process to the future?
Book a demo at a time that suits you and we can show you exactly how your business can grow with TEB Apps.
