Business to Business (B2B) sales are fundamentally different to Business to Customer (B2C) activities, and as such, there is a lot that you need to monitor, understand, and take action in order to make sales. Knowing what your customers want is only half the battle, you also need to know what your competitors are doing, and where the various industries you are dealing with are heading. With that in mind, today we are looking at an overview of B2B sales in 2024, the trends that made a difference in 2024, what tools and technologies were being used, and what is expected to make an impact in 2025.

An overview of the B2B sales market in 2024

Globally, B2B sales have been increasing, and the overall industry, according to Forbes, is expected to reach a value of $31 billion (USD) by 2031. LinkedIn looked at the most common sales tech used by salespeople and found it was topped by:

  • CRM tools (50%)
  • Sales Intelligence (45%)
  • Sales Planning (42%)
  • Virtual Collaboration / Demo Tools (35%)
  • Sales Engagement (35%)
  • Sales Enablement (32%)
  • Sales Coaching (31%)

As you can see, 2024 has been a year dominated by digital innovation and development, and businesses seeking to get ahead of their competitors, and to create a deeper understanding of their market, are utilising CRM options, automation, Artificial Intelligence (AI) and other technologies in order to do so.

Automation and the development of digital infrastructure is expected to play a continued role in how businesses move forward.

You can boost your sales team performance with TEB, with its powerful automation, easy to use functionality, and unique features that are designed to make your B2B sales successful.

What were the important B2B sales trends in 2024?

When looking at 2024 and what was making a clear impact for B2B sales, some of the key trends included:

  • Focusing on agility and providing better overall experiences for clients and leads.
  • Making better use of available data.
  • Improving and developing strategies for optimum timings.
  • Development of risk management.
  • Utilising hybrid approaches for complex sales.

Many of the 2024 B2B sales trends have involved improving processes, shortening sales cycles, and ensuring data protection. These are set to continue to remain important in 2025 and beyond.

The different types of tools and technologies that are boosting B2B sales

In order to make the most of a digital-first strategy, the right tools and technologies have to be in place, and they need to be regularly reviewed and optimised to ensure that they are working as intended and that staff are using them as expected.

In order to handle 2024 sales and be prepared for 2025 B2B sales, having the right infrastructure is going to be crucial.

Some of the main elements you need to have in place include:

  • Modern CRM with mobile and app functionality.
  • Real-time team management tools which work with hybrid and remote working options.
  • Integrated stock management to allow sales teams to see what is available for their clients.
  • Third-party integration to ensure all applications work together.
  • Effective diary management with task updating integration.
  • Data analytics and flexible reporting.
  • Reliable target analysis.
  • High levels of data security and granular permissions.
  • Adjustable and customisable workflow templates and structures.

In order to handle this effectively, it is important that you work with a program that is capable of delivering everything you need in a way that works for your business. TEB allows you to manage your business effectively whether you are small, medium, or large, and as you grow TEB provides you with the tools you need at every stage.

Whether you are working from one location or one hundred, with TEB Apps you can benefit from real-time activities, reliable data reporting, and an intuitive CRM that exceeds your needs every time.

You can maximise your lead conversions and take your B2B sales to the next level with reliable support and tools that work for you, no matter how big your company gets.

What should you look for in B2B sales for 2025?

B2B sales in 2025 are expected to continue relying on and evolving with modern technologies, and many of the 2024 data trends are set to continue to be relevant.

Key 2025 B2B sales trends that you need to be aware of are expected to include:

  • AI-powered sales activities
  • Hyper-personalisation
  • Automated outreach as standard
  • Hybrid approaches to client engagement
  • Developing customer relationships through omnichannel activities
  • Increase in digital sales
  • Expectation of online catalogues and ordering
  • Hyper segmentation and micro-targeting of customers
  • Guided selling
  • Renewed focus on upselling and cross-selling with existing clients

2025 is looking set to be a year of careful evaluation, strategic activities, and ensuring that your sales options are available for your B2B clients on the platforms and channels they want.

Hybrid and online sales are set to continue to grow and become an important part of the customer journey, and businesses will be expected to provide appropriate support to their potential leads and their existing clients.

How TEB can boost your B2B sales today

Take your B2B sales to the next level with a next-generation CRM and automation to streamline your business processes. When you bring TEB into your company, amongst the many benefits, you can expect:

  • Opportunity automationย that lets you identify conversion drivers, expand and grow on your opportunities, and ensure you are making the most of every connection.
  • Fully customisable quote automation and templatesย to keep your brand development on track, your documents containing everything you require, but still personalised to the needs of your individual clients.
  • Target analysis and flexible reportingย so your managers can keep track of what is working, what needs adjusting, and what needs a rethink.
  • Real-time task assigning and tracking to drive your team's efficiency and hit your targets.

When you work with TEB, you can support your team and your business to create faster, more effective working solutions that build your brand and increase your profits.

Book a demo today and discover for yourself why TEB Apps is one of the most popular CRM and business process solutions on the market.

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