Business to Business (B2B) sales are fundamentally different to Business to Customer (B2C) activities, and as such, there is a lot that you need to monitor, understand, and take action in order to make sales. Knowing what your customers want is only half the battle, you also need to know what your competitors are doing, and where the various industries you are dealing with are heading. With that in mind, today we are looking at an overview of B2B sales in 2024, the trends that made a difference in 2024, what tools and technologies were being used, and what is expected to make an impact in 2025.
Globally, B2B sales have been increasing, and the overall industry, according to Forbes, is expected to reach a value of $31 billion (USD) by 2031. LinkedIn looked at the most common sales tech used by salespeople and found it was topped by:
As you can see, 2024 has been a year dominated by digital innovation and development, and businesses seeking to get ahead of their competitors, and to create a deeper understanding of their market, are utilising CRM options, automation, Artificial Intelligence (AI) and other technologies in order to do so.
Automation and the development of digital infrastructure is expected to play a continued role in how businesses move forward.
You can boost your sales team performance with TEB Apps, with its powerful automation, easy to use functionality, and unique features that are designed to make your B2B sales successful.
When looking at 2024 and what was making a clear impact for B2B sales, some of the key trends included:
Many of the 2024 B2B sales trends have involved improving processes, shortening sales cycles, and ensuring data-protection. These are set to continue to remain important in 2025 and beyond.
In order to make the most of a digital-first strategy, the right tools and technologies have to be in place, and they need to be regularly reviewed and optimised to ensure that they are working as intended, and that staff are using them as expected.
In order to handle 2024 sales and be prepared for 2025 B2B sales, having the right infrastructure is going to be crucial.
Some of the main elements you need to have in place include:
In order to handle this effectively, it is important that you work with a program that is capable of delivering everything you need in a way that works for your business. TEB Apps allows you to manage your business effectively whether you are small, medium, or large, and as you grow TEB provides you with the tools you need at every stge.
Whether you are working from one location or one hundred, with TEB Apps you can benefit from real-time activities, reliable data reporting, and an intuitive CRM that exceeds your needs every time.
You can maximise your lead conversions and take your B2B sales to the next level with reliable support and tools that work for you, no matter how big your company gets.
B2B sales in 2025 are expected to continue relying on and evolving with modern technologies, and many of the 2024 data trends are set to continue to be relevant.
Key 2025 B2B sales trends that you need to be aware of are expected to include:
2025 is looking set to be a year of careful evaluation, strategic activities, and ensuring that your sales options are available for your B2B clients on the platforms and channels they want.
Hybrid and online sales are set to continue to grow and become an important part of the customer journey, and businesses will be expected to provide appropriate support to their potential leads and their existing clients.
TEB is a rapidly growing CRM and automation software that is proven to boost business revenue up to 45% with next generation automation. When you bring TEB into your company, amongst the many benefits, you can expect:
When you work with TEB, you can support your team and your business to create faster, more effective working solutions that build your brand and increase your profits.
Book a demo today and discover for yourself why TEB Apps is one of the most popular CRM and business process solutions on the market.
