What are the best sales growth strategies for your business in 2025?

Increasing your sales and ensuring the continual growth of your business is a key concern, and having the right sales strategies in place can make a game changing difference when it comes to your operations.

In this article we are going to take an in depth look at sales strategies – the challenges you may face in growing sales, how to calculate your sales growth, what the best sales strategies are set to be in 2025, and what technology you need to make this happen.

What are the main growth challenges in sales?

Sales can be difficult, there are a lot of moving parts that are often interlinked with other areas and departments, and everything needs to be working together in order for new leads to be generated, cultivated, followed, and converted.

Some of the key challenges in sales can include:

• Inconsistent sales cycles
• Delays or sales losses caused by Decision by Committee actions
• Poor quality leads
• Missed opportunities due to incorrect lead analysis and weighting
• Mistiming lead and client follow-up or nurturing opportunities
• Failing to upsell or cross-sell
• Insufficient collaboration between internal teams (such as sales and marketing)
• Issues in building brand trust and recognition
• Poorly managed social presence and damaged brand reputation
• Misalignment between sales reps and clients in priorities and pain points
• Better equipped and more strategic competitors

Some of these issues can only be handled with time and a consistent maintained approach to business activities (such as building or rebuilding brand recognition or trust).

Sales strategies can help to manage and overcome many of these other challenges by providing you with a reliable framework, reference points, and metrics to monitor how you are doing at any given point.

Sales is one of the most fluid and volatile areas of your business, subject to rapid change and development – sometimes with very little warning.

Having a strategy in place does not mean that you have to strictly adhere to it no matter what; it means being able to identify trends and patterns, try and test new options, and be flexible in your approach to business in a way that can be measured.

TEB helps businesses to do more with their resources, and can help to maximise lead conversions with powerful tools, strategic automation, and functionality that works with your sales strategies to ensure your business does not just profit once, but is set on the path for sustainable growth and profitable development in the future as well.

Why do you need reliable sales strategies for your business?

Sales strategies provide you with a structure and specific pre-determined goals and checkpoints. This allows you to not only operate in a way that keeps everyone on the same page, but it can also be monitored, measured, and adapted as needed.

Having the right sales strategy for your business can allow you to work out how much of your time and resources should be used for specific areas, and to streamline your working processes to best suit your needs.

When you get your sales strategy right, you could realistically expect to benefit from:

• Improved customer understanding and demographic targeting
• Better allocation of resources and maximised operational ability
• Increased understanding of Unique Selling Points (USPs)
• Targeted marketing to support sales activities
• Deeper understanding of your competitors
• Enhanced Customer Lifetime Value (CLV) and overall customer lifetime duration
• Measurable and adjustable performance
• Improved forecasting and ordering
• Less resource wastage and over / under stocking
• Improved team alignments
• Lower costs
• Increased profits

Your sales strategy should allow you to turn your business plans, marketing goals, and growth strategies into an obtainable result.

The right sales strategy will allow you to better understand who your customers are, what they want from you, where you can reach them (and when), and what you need to do in order to convert leads into sales.

How to calculate sales growth:

Calculating your sales is more than just looking at your sales figures. Sales strategies often involve different goals, actions, and outcomes. Depending on what you are looking to achieve, how you calculate your growth can vary.

When calculating sales growth, the method considered to be the simplest is a basic formula that can be broken down into five simple stages:

1. Calculate the total number of sales for a given period
2. Calculate the net sales for the previous period
3. Subtract the previous figure from the current figure
4. Divide the difference by the sales from the previous period
5. Multiply by 100 to obtain a percentage figure

As a mathematical equation, this would be written as:

Sales growth = [(Current net sales – Prior net sales) / prior sales period net sales] x 100

Now of course, with business being business, determining the figures to use can be a bit more difficult. Before you start, you need to identify what your net sales are and from what specific period.

You might decide, for example, to evaluate sales between two specific months, so you would first need to collate the net sales from the income statements from those months – if you wanted to calculate growth over longer periods, it would be the same method only with larger data sets.

Once you have these figures, then the rest of the working out is pretty simple.
It is important to remember that the net sales amount is the company revenue after deducting returns, discounts, or any other allowances from the gross (total) sales figure.

Sales growth is an important metric to be monitoring because it allows you to track your performance, assess progress towards specific targets and goals, and provide a deeper insight into your company’s ability to generate more sales and obtain a sustainable growth rate for increased market share.

The best sales strategies for 2025:

Sales strategies come in a wide variety, and the one that best suits your needs is going to largely depend on what your company is doing, how it is doing it, and how well prepared you are to evolve and grow as time goes on.

To aid you in your choice, we have taken a look at different strategies that are popular in business, and which ones are set to be impactful in 2025:

1. Value Based Selling
   This method involves focusing on your USPs and the unique value proposition of your product or service – how it meets your customers needs, what it can do to address their pain points, and how it will be beneficial for them.
   This method does not focus on the price point.
   
   
2. Social Selling
   Social media plays an enormous role in the digital landscape, and in recent years there has been a massive uptick in the number of companies selling directly through these platforms.
   There is some debate as to whether social selling should be planned and strategized as a separate form of selling, or whether it is now so mainstream that it should be considered as a fundamental part of an overall sales strategy.
   
   
3. Customer Retention Initiatives
   It is far more expensive to bring in new customers than it is to cultivate existing ones. Of course both are needed for a healthy business, but many businesses fall into the habit of seeking out new leads and not reaching out to their existing customer base.
   Customer retention initiatives make use of automation, generative AI, and strategic communications to stay in touch on a regular basis. When combined with powerful CRM and monitoring tools, this can be taken further with hyper-personalisation, up and cross-selling, and pro-active outreach rather than reactive responses.
   
   
4. Omni-channel Marketing
   Modern customers expect businesses to be available whenever and wherever they need them. For this to happen, businesses need to realistically assess where they are marketing and selling, what channels are beneficial for the business to continue having an active presence on and ensure that all data from these sources goes to a single real-time accessible database that can be used for sales reps to handle engagements.
   Omni-channel marketing does also include off-line interactions, SMS (text) messaging, and traditional media, making it one of the more complex and difficult to align options.
   
   
5. Data-First and Technology Driven Operations
   Sales tools and technology can not only save hundreds of hours over the course of the year in administrative activities, they can also be used to refine strategies, improve marketing targeting, identify opportunities and a lot more.
   Businesses across the world in just about every industry are finding that sales tools and a data-first approach is rapidly becoming the new normal, and standards set by companies operating these tools are often extremely difficult, if not impossible to compete with if you are not making use of the technology yourself.

Many of these strategies can be used individually or combined (either in full or part) with one another to create a more tailored solution to business needs.

With technology driving most companies in the digital age, it is not surprising to find that modern sales are being driven by data, and the benefits that come from making use of the abundant information that comes with it.

TEB understands that your sales are vital, and has a sales dashboard that lets you see what sales you will win, so you can focus on the opportunities that matter, and the ones that are going to be the most substantial benefit to your business.

Technology you need to help sales growth in 2025

Sales strategies and sustainable growth to your business needs to be supported with a robust business structure and the right tools to support your activities.

Sales technology, analytic tools, Customer Relationship Management (CRM) software, Artificial Intelligence (AI), and much more is available to give you and your team the ability to do the most with your resources.

There are a lot of options on the market, and what you need will depend on the size, structure, and activities of your business, but in general to aid in increasing sales growth, you should be looking at:

• Modern CRM with third-party integration, mobile and app functionality, and real-time options.
• Team management tools that can work with different types of working pattern and availability.
• Strategic Business Process Automation (BPA)
• AI options
• Inbuilt data analytics and flexible reporting
• Integrated stock management
• Customisable workflows and easy task assignment
• Granular permissions and data security

When your team are given a powerful system that works intuitively and supports their needs – they will be far better positioned to use their time on the tasks that require their skills, and will win you more sales.

How TEB can drive your sales growth in 2025 and beyond

Drive your business growth with sustainable sales strategies and the support of powerful futuristic technology, designed to develop your company and help you achieve real results.

When you bring TEB into your business, you benefit from sophisticated functionality and integrated options which allow you to do more with your resources.

Amongst the many benefits you can expect, your sales and business growth will benefit from:

• Deeper insight into your data with sophisticated analytics, and customisable reporting options that allow you to go as in depth as you need to determine where your opportunities are, what actions are going to give you the best results, and where to take your activities next.
  
  
• Multi-location and different working pattern support to ensure that whether your team are in the office, out in the field, or working from remote locations, they always have access to the information they need to make those sales and smart decisions.
  
  
• Customisable options to close deals quickly from drag-and-drop quote templates to granular Terms & Conditions (T&Cs), your sales teams can ensure consistency in your brand offerings and still meet the specific needs of your existing clients, new leads, and potential partners.

Make 2025 the year of sales success and take your sales strategies to new digital heights.

Book a demo today and see for yourself how TEB can evolve your entire business with the tools you need to stand out and shine.