Want to master your sales process and win more sales? Key performance indicators (KPIs) is your answer. Setting KPIs will act as a guide to success, helping firms determine their performance and progress in the market. Peter Drucker famously said, “If you can’t measure it, you can’t improve it”. In this article, we will look at what KPIs are and how you can use them to master your sales.

Less then 50% of sales leaders and teams have a high confidence in their organisation's forecasting accuracy, shared by Donnelly. The best sales managers and highest-performing sales teams will fully embrace sales reporting and forecasts to get insights into the foundations of their processes. This article will look at what sales reporting is and why it is so crucial to your success.