Social media platforms are a massively important tool for connecting with customers, engaging with other businesses, understanding your niche, and increasing your brand development. Marketing trends vary from platform to platform, and from year to year. Staying ahead and aware of what is current, and what is incoming, will help you to make more of your business.

In this blog we are going to look at marketing trends in 2025, how marketing strategies have evolved in recent years, some of the new technologies driving these changes, and the top 10 trends that are impacting social media marketing so far in 2025.

Automation has become a cornerstone of modern marketing, enabling businesses to streamline repetitive tasks, personalise customer interactions and gain valuable insights, all without sacrificing time or resources. As customer expectations grow and competition intensifies, marketing automation isn’t just a convenience, it’s a necessity. By integrating automation into your marketing strategy, you can focus on what truly matters: building meaningful connections with your audience and driving measurable growth. Here we explore the automation industry and it's incline in marketing popularity.

Getting ahead of your competition and bringing in more sales is something that all businesses need to work towards – and when it comes to sales, advertising, and marketing, in order to make that lead conversion happen - you need to be aware of what is popular, what is not, and what is coming next. In this article, we are looking at how marketing has been evolving over the last few years, three major marketing trends to expect to see in 2024, the technology that is supporting these trends, and what you need to focus on to make the most of your marketing budget in 2024 and beyond.