Getting ahead of your competition and bringing in more sales is something that all businesses need to work towards – and when it comes to sales, advertising, and marketing, in order to make that lead conversion happen - you need to be aware of what is popular, what is not, and what is coming next. In this article, we are looking at how marketing has been evolving over the last few years, three major marketing trends to expect to see in 2024, the technology that is supporting these trends, and what you need to focus on to make the most of your marketing budget in 2024 and beyond.