Lead scoring is proven to boost conversions, with Kentico sharing a survey that found 38% of businesses using lead scoring increased their conversion rate. In this article, we will break down what lead scoring is, and explain why it is beneficial for businesses to use it to maximise conversions.

A/B testing stands as a cornerstone in the realm of lead generation, offering insights and optimizations that drive conversions and enhance marketing strategies. To harness its potential effectively, understanding the intricacies of A/B testing, identifying testable elements, tracking relevant KPIs, determining sample sizes, and leveraging robust tools like TEB for performance monitoring are critical components.

In sales and marketing, automation software has become critical, with 67% of marketing leaders now utilising automation platforms in some way, shared by Windward Studios. However, why exactly are marketers and sales teams using lead automation, and what benefits does it provide? In this article, we will look at if you need lead automation, and how you can benefit from this software.

Understanding your leads and sorting them with clearly definable metrics is a process that not only makes handling your day-to-day tasks simpler, but can also boost sales and improve the efficiency of your sales strategy. In this article, we look at what lead segmentation is and how your team should approach this strategy.

Lead management automation is the driving force behind modern sales success. Dive into this article and explore the future of the strategy with insights designed for sales leaders and CEOs. Discover the trends, growth, necessities, investment factors, and the evolving landscape, empowering you to lead with informed decisions.

Email alone is almost 40 times more effective at securing customers than social media, shared by McKinsey & Company. If structured correctly, your emails can set you up for a successful meeting with a client by building trust, being informative and developing a relationship with them. In this article, we will look at how you are able to secure customer meetings with emails.