Social media is used by an absolutely enormous portion of the world, and it is not just used for talking to friends and family – but for research, connecting with businesses, and even making purchases. Having a social media sales strategy is incredibly important for businesses evolving their digital presence. In this article, we are looking at why social media is so important for sales in 2024, how it is forecasted to grow and evolve, the trends that are set to make an impact, and what you need to do to leverage more sales from these platforms.

A customer’s pain points are what drive them to your business to make a purchase. Colin Shaw shares that 70% of buying experiences are based on how the customer feels they are being treated. Identifying your customer’s pain points will help you identify new ways to interact with your customers, make sales and drive your growth. In this article, we will look at how you can find out your customer’s pain points and use them to boost your sales and grow your business. 

Understanding your leads and sorting them with clearly definable metrics is a process that not only makes handling your day-to-day tasks simpler, but can also boost sales and improve the efficiency of your sales strategy. In this article, we look at what lead segmentation is and how your team should approach this strategy.

Lead management automation is the driving force behind modern sales success. Dive into this article and explore the future of the strategy with insights designed for sales leaders and CEOs. Discover the trends, growth, necessities, investment factors, and the evolving landscape, empowering you to lead with informed decisions.

With the right cold outreach strategy you can maximise your sales, increase revenue and grow your business. BackLinko highlights that if you follow up on your cold emails, you can double your cold email response rate. In this article, we will look at how to get your cold outreach right with tips.

Email alone is almost 40 times more effective at securing customers than social media, shared by McKinsey & Company. If structured correctly, your emails can set you up for a successful meeting with a client by building trust, being informative and developing a relationship with them. In this article, we will look at how you are able to secure customer meetings with emails.