The medical technology industry is a niche governed by strict regulations, data protection requirements, and legal obligations to keep customer information from being mishandled. Despite these restrictions, the use of business data in this industry is incredibly valuable and can make a wide-reaching positive impact across the company when done correctly. In this article, we take a brief look at the current position of the medical technology industry, the challenges that come from managing large volumes of data, and what technology can help to handle it.