Social media is used by an absolutely enormous portion of the world, and it is not just used for talking to friends and family – but for research, connecting with businesses, and even making purchases. Having a social media sales strategy is incredibly important for businesses evolving their digital presence. In this article, we are looking at why social media is so important for sales in 2024, how it is forecasted to grow and evolve, the trends that are set to make an impact, and what you need to do to leverage more sales from these platforms.
The number of customers and potential customers businesses can connect with and appeal to on these platforms cannot be underestimated, and it is absolutely vital that your business has a social media strategy that works with your marketing, advertising, customer service, and sales strategies.
According to Smart Insights, 60% of the world’s population use social media and the average daily usage is 2hrs 24 minutes.
There are different opportunities to make sales and connect depending on the platform – for example, Facebook (Meta) has a ‘marketplace’ area, Instagram has Instagram Shopping and integrates with Shopify, and TikTok (once a certain level is reached) allows for a TikTok shop account – and these are just the direct sales methods. Indirectly, platforms such as X (formally Twitter) and LinkedIn are extremely useful for gaining attention and focus and directing people over to specific landing pages or websites.
Social media is a vital tool for sales because it:
Social media platforms do not remain static and unchanging, they are constantly evolving and seeking new areas of engagement with users. As technology continues to become more accessible and integration of new ideas is simplified, the platforms adapt and adopt new areas of focus.
In 2024, social media will see a substantial push towards creating digital spaces, embracing ‘social VR’, and engaging consumers much more directly allowing for more impactful lead generation and customer engagement.
With more individuals wanting to have experiential opportunities and still pushing for digital gatherings rather than in-person meet ups, the trends that affect social media will see a considerable change in 2024.
Some of the most significant trends that look set to impact social media include:
There is much more to social media than just creating and posting content – in order to make the most of these platforms, you need to have a carefully considered strategy for each channel you are using, and how you plan on connecting with your audience.
Generating more sales on social media is a cumulative activity, and at a minimum you need to look at:
Social media strategy is not simple or easy, and it needs to be constantly reviewed and updated to keep the business on-trend.
To handle the ins and outs of utilising social media, you need to be supported by a robust data-driven software suite that allows for the collection of usable data, can monitor the customer engagement cycle, and allows you to personalise your content with ease.
The best software for this is TEB Apps, a rapidly growing CRM and automation software that is changing the landscape of how businesses approach their processes. TEB Apps is proven to boost revenue, maximise conversions and accelerate growth with unique features like:
Centralised funnel view of data – Centralise all of your data with interactive user-friendly sales funnels to streamline your lead management and identify your valuable lead sources.
Simplify your billing process – With features like specification pricing, quote templates and proposal reminders, you can simplify your billing process and drive your efficiency.
Streamline your workflow – With TEBs advanced automation features, you can streamline your workflow by automating processes like lead assigning, data inputting and follow-up reminders.
Improve team coordination – You can assign tasks and proposals in real time through TEB Apps while also attaching notes to leads to improve your team coordination to win more deals.
Contact us today and discover how you can leverage TEB to support your sales strategy and boost your sales, revenue and grow your business.