Having large sales teams should mean that you can make more of every business opportunity and increase your bottom line. If you do not have the right infrastructure and tools to support your operations however, there can be considerable wastage, missed opportunities, and a reduction in customer service. Today we are looking at UAE manufacturing industries and the challenges faced in managing large sales teams. We will then reveal how Customer Relationship Management (CRM) software, strategic automation, and the right business process tools can help make team management easy and more effective.

A brief overview of UAE manufacturing

The UAE has a robust business environment, and manufacturing plays an important role within the region. According to Statista, the manufacturing intensity for the market is projected to amount to 28.9% in 2024, with the number of enterprises reaching around 36.37k.

Statistic about manufacturing in the UAE

Manufacturing in the UAE is already being actively developed, according to Emirates NBD, Operation 300bn which is driven by the Ministry of Industry and Advanced Technology (MoIAT) was announced in March 2021 and is set to drive contribution from the industrial sector from AED 133bn to AED 300bn by 2031, with prioritisation in key sub-sectors such as Food & Beverage (F&B) and pharmaceuticals.

As you would expect in such a focused and driven region, incoming trends and innovations make a keen impact on UAE businesses and the direction in which they take.

Some of the major trends that have been impacting UAE manufacturers have included:

  • Increased demand for warehousing solutions
  • Reaching sustainability goals and targets
  • Adoption of the Industrial Internet of Things (IIoT)
  • Increased demand for digital infrastructure within the business
  • Implementation of Artificial Intelligence (AI) and strategic automation
  • Increased focus on data utilisation
  • Higher investment in technology
  • Changing workstyles with hybrid and remote working leading to a need for different processes and tools.

The UAE manufacturing industry has been resilient and driven by a demand for quality assets, which has seen it continue on a stable growth trajectory.

The need to streamline processes, implement better technology, and make more use of data is key in helping individual companies make their mark in the fast-paced sector. Key technologies are being used in manufacturing in Dubai and the UAE and will continue to be further developed and utilised going forward.

What are the key challenges of managing large sales teams in the UAE?

When handling large sales teams for manufacturing businesses, it is vital that all salespeople are on the same page, know what they are selling, and are taking opportunities to upsell and cross-sell other products as appropriate.

When doing business in the region, some of the key challenges that are found with managing large sales teams include:

  • Identifying how to motivate sales teams
  • Auditing sales teams activities
  • Determining skill sets and tasking work appropriately
  • Providing training and development opportunities
  • Retaining top talent
  • Shortening long sales cycles
  • Providing superior technological advancements
  • Handling administrative tasks effectively to allow sales team time to focus on profitable activities
  • Lack of appropriate and weighted leads
  • Adapting to changes in customer behaviour/s
  • Monitoring individual team activities

Challenges for managing large sales teams are not only related to how a manager engages and interacts with their staff, but also in how they set up the functionality and guidelines for the actual work to progress.

With so many manufacturers and industries innovating and selling in the UAE, it is essential that brand recognition, trust, and consumer confidence are strategically handled, in order to stand out and attract more sales.

How can CRM and automation help manage large sales teams?

With more team members to manage, it is essential that brand standards and values are maintained. By having a centralised database and automated processes ensuring accuracy, it is far easier to keep processes and activities happening in line with business requirements.

The role of business automation in Dubai continues to grow and become ever more important, and it needs to be supported by a digital infrastructure that makes sense, is regularly managed, and is capable of growing with the business.

The right CRM and business automation can aid manufacturing businesses with the points made below:

CRM and automation helps team management in the following ways.
  • Ensure tasks are handled by the right team members
  • Monitor team activities and actions.
  • Allowing for real-time updating in-office and out in the field.
  • Create accurate sales team forecasts

Furthermore CRM and business automation helps manufacturers in the following ways:

  • Handling repetitive administrative tasks that need to be done, but do not need to be handled with human interaction.
  • Ensure set standards and brand consistency.
  • Identify opportunities at the earliest moment.
  • Provide better data security and legal compliance.
  • Ensure personalisation is appropriate and meaningful.
  • Increase customer service satisfaction.
  • Shorten sales cycles.
  • Increase profits.

Manage your field for sales seamlessly with TEB Apps

As your business grows, you can ensure a constant high-quality level of service and the best tools, by making use of TEB Apps. TEB Apps is an advances business automation and CRM software that is driving business growth across 15 different industries by seamlessly streamlining business processes and team management.

With TEB Apps you will have:

How CRM and automation helps team management
  • Field force sales tracking to see how your sales representatives are performing on the field and at exhibitions.
  • Team tracking and action assigning to keep your sales team aligned, on target and focused on sales winning urgent tasks.
  • Accurate sales team forecasts to stay on top of what your sales team performance is, and if they are on track to hitting your targets.
  • Team structure customisability to create the team structures that suit your business and win you the most sales.

Discover for yourself how TEB Apps can fundamentally change your business, supporting you with sophisticated functionality in an easy-to-use package. Book a demo now and let us help you build your manufacturing business.

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