How can Air Blower manufacturers manage their leads to win more sales?

The air blower manufacturing market is a fast-growing one that has seen a lot of new innovations and competition in recent years, which means lead management and sales strategies have to be at their best in order for your manufacturing company to generate leads and compete for customers. In this article we'll take a look at the current state of the air blower and fan industry, how manual lead management has been troublesome for some in the industry, and what you can do to manage your leads with powerful automation and CRM in order to bring in those cool new sales.

What does the air blower manufacturing industry currently look like?

According to the Business Research Company, there has been a strong increase in the fan and air blower market size in recent years, with the industry expanding from $6.33 billion (USD) in 2023 at a CAGR of 7.2% to $6.78 billion (USD) in 2024.

Market Reports World puts the leading companies in the air blowers market as:

• Taiko Kikai Industries
• Unozawa
• ANLET
• Neuros
• TurboMax

Their analysis of the products on the markets revealed that segments of root blowers held the majority market share on the global market, accounting for 51%. The remainder of the market share was split between screw blowers, centrifugal blowers, and others.

With more focus, globally, on sustainability, eco-friendly products, energy efficiency, and a push for sustainable legislation to enforce green targets, there has been movement in the market towards innovative designs and applications for air blowers on industrial scales.

More and more consumers are looking towards businesses that have transparent activities, reliable and sustainable supply chains, and are capable of providing sustainable solutions to their businesses. This has made it more important than ever for businesses to be able to monitor their entire supply chain, be able to answer questions regarding the manufacture of their products, and market more in-depth and targeted campaigns to their audience.

TEB Apps makes use of intuitive Customer Relationship Management (CRM) software, automation and data-driven analytics, so that manufacturing businesses across all industries can monitor their stock, track their customer actions, and be prepared with accurate data to create specific campaigns and granular, targeted advertising in order to maximise lead conversions.

How do air blower manufacturers manually manage their leads?

For companies that are not well advanced in their digital evolution, lead management is often a complex and time consuming process. Using manual lead management often involves the use of spreadsheets, hand written documents, copious amounts of notes, and the individual experience of the sales member involved.

This method is not productive, has a high risk of human error involved, and may even cause legal issues when it comes to data protection and ensuring only the right people have access to the customer data and manufacturing information.

The main issues with manual handling of lead management for air blower manufacturers includes:

• Customer data is not immediately updated and available to all team members, resulting in errors, duplicated or no contact, reputation damage through incorrect / lack of information.
• Duplicated data resulting in over ordering materials for manufacture.
• Missing data resulting in under ordering materials or failing to run production.
• Reliance on specific team members being available with customer information.
• Failure to adhere to legal obligations regarding data access and data protection.
• Assumptions made on customer pain points and needs results in less effective lead generation.

Without the right tools and processes in place, and a strong data-driven approach to business growth, air blower manufacturers will struggle to compete against the multi-national industry giants that dominate the industry, and can miss out on lucrative leads and valuable opportunities.

How you can manage leads with powerful automation and CRM software?

Bringing in the right tools and automating the parts of your process that will benefit from it can have incredible results, and free up your team to work on the tasks that need their experience.

When you use powerful automation and CRM to handle your leads, you can benefit from:

• Automatic lead assignment – ensuring the right team members are handling those leads.
• Centralised data – meaning that updates to your databases, customer information, or internal communications are in near real-time and accurate.
• Automated lead follow-up reminders – so that you never miss out on an opportunity again.
• Easy lead uploading – keeping your database up-to-date and all of your team on the same page.
• Lead scoring – accurately gauge the value, temperature, and more of your leads to prioritise your workload strategically.

These are just some of the benefits that the right CRM and automation software can bring to your business. TEB Apps also operates with the ability to keep track of all of your products, monitor and manage opportunities, and work with customer journey visualisations that help you determine the best strategic approach for your lead management campaign.

Win more sales with TEB Apps

TEB Apps is a fully customisable and scalable business solution for your lead management, CRM, and team management needs.

With TEB Apps assisting you, you can:

• Automate your lead management process
• Centralise your data
• Customise your workflow
• Leverage quick and easy kanban style management.

With TEB Apps, your sales team will have the right support to enhance their sales and make the most of every opportunity. You will not be blowing hot air at customers with TEB Apps managing your data, instead, you can turn your leads into fans who want to come back.

Book a demo now, and discover how you can take your business to the next level with TEB Apps.