There are a diverse range of metals and oxides being manufactured by industries across the globe. Different metals and oxides span different industries, from medical to construction, energy and batteries to wiring, and so much more. The need for metal and oxide manufacturers to identify their leads, target specific industries and niches, and operate profitably comes down to how well they understand their customers and can effectively drive their sales. In this article, we will have a brief look at the metals and oxide manufacturing industry as it currently stands. Then we will look at what the challenges are for lead management in such a diverse area, and how automated lead management can help overcome these challenges.

An overview of the metals and oxide manufacturing industry

Given the overall size and complexity of the metals and oxide manufacturing industry, we are going to streamline our view to a few of the larger segments: the overall metals industry, metal and metal oxide nanoparticles market, rare earth oxide demand, and the global layered metal oxides market.

Stat about metal oxide industry

According to Start Us Insights, the metals industry experienced a slight decline in 2023 of 1.97%, however over 881,000 new jobs have been added to the market in the past year (bringing the global workforce up to around 21 million jobs). The priorities that are impacting the industry are sustainability, a focus on advanced alloys, strengthening supply chains, and supporting innovation within startups and collaborations.

Research Reports World looked into metal and metal oxide nanoparticles, and suggest that the market will see promising growth over the next few years, with their analysis of the industry value chain showing that it comprised of: market raw materials, suppliers, manufacturing process, distributors, and downstream customers.

The major players in this niche of the market include:

  • Nanostructured & Amorphous
  • U.S. Research & Nanomaterials
  • Nanophase
  • American Elements
  • Showa Denko

Statista reviewed the demand for Rare Earth Oxide (REO) from 2017 to 2025, and found that the tonnage being required has been steadily increasing, with an expected 304,678 metric tones being utilised by 2025. These REO are expected to be used in a wide range of applications such as batteries, catalysts, permanent magnets, and more.

Market Research Reports found that the Global Layered Metal Oxides market is estimated to increase throughout 2024 and towards 2030, and the major global manufacturers include:

Stat about metal oxide market
  • Faradion
  • Ningbo Ronbay New Energy Technology Co.Ltd.
  • Beijing Easpring Material Technology Co. Ltd.
  • Guizhou Zhenhua E-Chem Inc.
  • Jiangsu Transimage Technology Co. Ltd.

Although there are many different sectors and niches within the metals and oxide manufacturing industry, there are common threads in the incoming trends, and how industry growth is developing. With companies looking to develop and innovate existing technologies, streamline processes, become more sustainable, and ensure legal compliance across global boundaries.

Being able to manage different products with different variations, and multiple currencies at the same time is something that TEB Apps can help you manage expertly. With automation in opportunities management, clear lead funnels that direct you from start to finish, and streamlined operations you can maximise your lead conversions, and make your manufacturing business more profitable.

What are the challenges of lead management in this industry?

Metal and oxide manufacturers are faced with a number of challenges when it comes to handling leads. Do they source customers for existing products and resources? Do they look at new innovations and reach out to up and coming developers? Do they maintain existing customer databases and stay within a specific niche?

How a manufacturer handles their leads and the actions of their sales teams will largely depend on the direction of the company, the changes and fluctuations in the industry, and how new technologies are being integrated.

In order for lead management to be effective, the company must have a clear goal and direction, and be on the cutting edge of industry developments in order to remain relevant.

Some of the biggest challenges that might be faced include:

Challenges in metal oxide industry
  • Segregating leads dependent on the product.
  • Lead prioritisation based on specific goals or requirements.
  • Accurate identification of lead value and temperature.
  • Lack of targeted traffic and potential leads.
  • Minimal interaction between marketing and sales departments.
  • Ineffective lead nurturing strategies that overlook customer pain points.

What software can help with lead management in this industry?

Resource heavy manufacturing requires careful assessment of orders, to ensure they are completed to the right standard, on time, and meet the needs of the customer.

Having the right software in place can help to minimise human error, reduce wastage, shorten the sales cycle, and improve overall cash-flow just for a start.

When you are using the right software, you are equipping your team to work at their very best, and provide you with the most value for your assets and resources. Some of the tools that you absolutely should be using include:

  • Customer Relationship Management (CRM) software
  • Mobile CRM options for remote or on-site updating
  • Team management tools
  • Opportunity automation
  • Order automation with product management support
  • Lead automation with accurate assignment and funnel integration
  • Diary management and calendars
  • Action, checklist and reminder functionality
  • Target analysis

Working with the right system in place can help you to identify areas of expansion, up or cross-selling opportunities with existing customers, and a clear view of the market so you can determine whether new technologies or applications of such can be undertaken by your business to expand your market share within the metals and oxides industry.

How TEB Apps is helping manufacturing businesses and can help you

Deepen your understanding of your customers, streamline your processes, and become more effective in how you handle your lead management with TEB Apps.

With TEB Apps, you not only benefit from high-quality programming and support, as well as carefully structured software packages that meet your specific needs, you will also be able to make the most of (amongst other things):

TEB Apps automated lead management
  • lead automation
  • centralised lead data
  • custom lead funnels for segregation
  • lead scoring
  • insights into customer requirements
  • automated lead follow-up reminders

Book a demo today, and let TEB Apps form the base of your lead management process, leading your company to better standards, higher quality, and more qualified leads to boost your bottom line.

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