Legal services have to hold themselves to extremely high standards, and this means they need to be supported by services, technology, and tools that are capable of meeting their needs to boost sales, but also maintaining the highest standards of data security and legal compliance. In this article we will look at the legal services industry: What the main technologies used for sales in this industry are, how Artificial Intelligence (AI), automation, and Customer Relationship Management (CRM) software is evolving to increase sales for legal services businesses, and what TEB Apps is providing to boost these opportunities even further.
Legal services are a global market that requires an enormous amount of time and attention. Ranging from localised firms to multi-national legal giants, these companies are required to be on the cutting edge of legislation, understanding, and knowing what laws are expected to be introduced, altered, or removed on a very granular level.
According to Statista, the global legal services market reached $797.76 billion (USD) in 2023, an increase of roughly $9.5 billion (USD) since 2022. The market is expected to be valued at $829.07 billion (USD) in 2024 and reach $1006.53 billion (USD) by 2028.
Some of the major trends impacting legal service providers include:
Legal service providers are expected to lead by example when it comes to being compliant with legal obligations, and potential clients are more and more looking to work with those who are not only capable of quickly and accurately seeing to their needs, but also offer personalisation and a deeper level of customer understanding.
Handling sales and customer data in legal service businesses requires high levels of data security and protection, and a strategic approach to utilising data to ensure it is not inappropriately gathered or sourced and can be used for viable marketing purposes.
For many legal service providers, sales strategies are often focused on customer education, providing credible evidence and proof to support business claims, and carefully tailored personalisation that meets specific client needs.
This need for a customer-centric approach means that sales and marketing teams have to work closely with the legal service practitioners, to ensure the information is correct. This need often sees businesses utilising programs and platforms that allow for smooth team integration and rely heavily on in-house communications.
From small practices with individual clients to multinational dealings and more industry-based work, legal businesses must provide transparency, accuracy, and reliability at every level.
Some of the tools and techniques that legal service providers are using to make more sales include:
Legal service providers have to be able to make reliable and accurate usage of client data. It is also essential that access is only granted to those who are authorised, and any information used in initial consultations or enquiries is accurate.
These needs are guiding legal service providers to more data-driven and highly integrated solutions that puts everything in one place with real-time or near-real-time capabilities.
TEB Apps has been carefully developed to allow for maximum customisation and flexibility, even allowing you to individually customise terms and conditions from client to client and ensure clear visualisations of your customer data to improve accuracy.
Strategic usage of AI and automation can reduce the amount of time spent on repetitive tasks and allow your team to work on the parts of your business that need their specific and highly trained skills to boost sales.
The right CRM does not just provide a customer database, it can become the heart of your technologically driven business, keeping you up to date with all your customers, ensuring accuracy and reliable notification, and with clear accountability you are able to determine who has done what and when.
When your legal services business makes use of AI, automation, and an appropriate CRM, you can expect to benefit from:
Your legal service business needs a platform that can smoothly integrate with your current company, that can support you at every stage of your client’s journey and is capable of growing with you as you look to expand beyond your existing structure.
When you work with TEB Apps, you can expect to boost sales with CRM, AI and automation that:
Book a demo today and discover how TEB Apps can support your legal services business in securely and simply handling your data processes.
