Attracting new leads to your business and then converting them into paying customers is an essential part of your sales process, and the better your conversion rate, the healthier your business and your bottom line. Artificial Intelligence (AI) is a popular tool for businesses to assist with improving these conversion rates, engaging with customers, and increasing your ability to do better business. In this article, we are going to look at what AI can do for the sales process, what the challenges are in achieving a good conversion rate, and the pros and cons of using AI to improve this.
Attracting new customers and making sales can be an expensive process, both directly through marketing and advertising, and indirectly in the costs of staff, resources, and processes.
Using AI to automate elements of the sales process can help to reduce these initial expenses, making sales more valuable. AI can be used in sales to:
Getting conversions can be challenging, and there are a number of reasons why your potential customers are not converting. Some of the most common challenges that businesses face in obtaining better conversion rates include:
Many of the challenges faced with conversion rates are due to lack of data or strategy and require you to look closely at your business and identify who your customers are, what channels they frequent, how they want to connect with you (and when), and what your competitors are doing.
AI and automation can not only help you gather together your data and analyse it to identify your customer base with more precision, but it can also help you manage your customer service channels and ensure that potential customers are being dealt with in a timely fashion, helping to decrease the number of visitors who abandon their shop due to lack of communication.
With the right AI and tools, such as Customer Relationship Management (CRM) software, businesses can gather pertinent information, analyse the data, and create strategies that are focused on the exact areas that need to be improved or addressed.
Implementing AI can be a challenge, especially for businesses who are not that far along in their digital transformation – and the tools are not always the optimal solution, it really depends on size, scale, functionality, and the goals of the company.
The benefits of using AI for your sales strategy include:
The downsides of implanting an AI sales strategy may include:
The right tools and processes can take your sales strategy and conversions from where they are now to where you want them to be. By carefully examining your business and its specialised needs, you can determine what tools will help you obtain the results you want.
The TEBillion way involves our experts carefully discussing and reviewing your needs, and creating a package of applications, software, and tools so you can streamline your internal processes, and spend more time where you can get the best results.
Our tools range from Customer Relationship Management (CRM), and Quote Management systems, to cloud-based tools and automation that drive your business forward.
When you work with TEB, your conversion rate will be supported by:
Find out how to take your conversion rate to the next level, and discover just what TEB can do for you, then book a call – and let's work together to make your potential sales actual ones.
