Businesses in Africa are growing, and owners know that making the best use of their resources is what will put them on the path to success. One growingly popular technique is the use of business automation. In this article we will look at what business automation is, how companies and industries are applying it to their daily tasks, and what benefits they are gaining from this.
Business automation is a process that involves using tools, applications, software, and programs to undertake tasks that are repetitive or can be streamlined with automated functions โ freeing up staff and resources to handle higher value opportunities, more complex tasks, and often a wider range of activities.
Whether you are looking to automate data collection, take the trouble out of complex billing processes, or manage your day-to-day needs, automation can make your budget go further, and help your business grow.
Business automation in Africa are still in the early stages of adoption (although usage is steadily growing with the automation market for the Middle East and Africa set to grow at a CAGR of 5.21% by 2027, shared by Mordor Intelligence) and African technology is making good progress in developing solutions and new techniques that handle coverage, availability, and other challenges that are relatively unique to the area.
There are many different forms of automation, such as utilising a Customer Relationship Management (CRM) program (a tool that dramatically improves productivity, increases efficiency, and allows companies to grasp opportunities more effectively), and as business owners discover the benefits of automation, it is expected to become even more popular and widely used.
Some of the key improvements you can expect to see with the right automation process in place include:
Whilst there is a lot of different automation available, for different segments of your business โ how you handle your customers, deal with the data you collect, and make use of the information you have will make a dramatic difference when it comes to improving your bottom line.
A CRM is more than just a tool for keeping information stored, it can form an integral part of your data collection strategy and inform both your marketing and sales strategies.
The right CRM software will help you to:
Although adoption of business automation in Africa has not been as swift as some countries, it has been growing and the companies making use of the programs are finding the process extremely beneficial to their growth and evolution.
Industries which have been adopting automation, and seeing success include:
Companies who are dealing with online activities may find automation puts them ahead of their competitors, as it is still uncommon for African businesses to have automation systems in place.
Finding the right tools for the tasks and setting the infrastructure in place can make an enormous difference โ but, as with all elements of business, knowing what to choose, how to implement it, and what you need to monitor and maintain matters.
Making the right choice for your business is not as simple as just signing up for the first available program and expecting it to do the work โ you need to know exactly what you need, how you plan on using it, and whether the tool is up for the task.
TEB Apps is a CRM and automation software that can be personalized to your unique challenges and provides solutions that are ready to be deployed to help you achieve your specific business goals.
You can request a demo at a time that suits you, and find out for yourself just how we can help your business take a digital approach that manages your business, gets you ahead of your competitors, and makes the most of your budget. Some of the key features of TEB Apps include: