Your sales can be driven by many different social media platforms; however, LinkedIn is possibly the most effective way to boost your sales and revenue. Engaiodigital shares that LinkedIn has 660 million users in over 220 countries on the platform that can be reached. If used effectively, LinkedIn can be the catalyst for growth by helping you interact with new potential customers and create long-term relationships. LinkedIn is particularly popular amongst B2B businesses as it is a great place to find out information and connect with other organisations. This article will look at the different ways that you can drive your sales using LinkedIn and grow your business to its full potential.
Firstly, you must know what LinkedIn is before you can use it to benefit your sales. LinkedIn is a social media platform to help professionals connect with each other. LinkedIn can be used for a lot of different things such as finding jobs, connecting with other businesses or professionals, learning about your industry, and sharing information. You are given the tools needed to help boost your sales and grow your business.
Firstly, LinkedIn is a great platform to research your clients to get insightful information that will help you be able to close deals. With LinkedIn, you can find out about a client’s industry and more. LinkedIn will help you:
Better understand your customers – Learn more about your customers, knowing insightful information about their needs, requirements, beliefs, and values that you would not have been aware of without LinkedIn. This will help your sales team offer a better more personalised service to your customers and increase the likelihood that you will be able to win more deals.
Better understand your competitors – If your competitors are on LinkedIn, you will be able to get a better understanding of what they offer the customers in your market and the moves they are making. This will help you create strategies to get a competitive advantage in your market.
Improve your decision-making process – With research on LinkedIn, you will gain insightful knowledge about your industry and customers, which will help your decision-making process. You can better decide what customers or industries to focus on that you will have the best opportunity to win a sale with.
LinkedIn is a great platform for your business to build relationships with your customers and stay active with posts, sharing content and insightful information.
LinkedIn has a quick and easy messaging system, meaning businesses are able to stay in touch with their customers and build relationships with them through direct messaging and also commenting on posts. This will help your business keep customers engaged with your products and services and build trust to increase the likelihood that they will purchase from your business.
By posting regularly on LinkedIn, you will be able to create more engagement and intrigue in your products and services. You should try to post a varied range of content, with some content being more centred around your products or service, and other content being more focused on insightful industry knowledge. By having these different types of content posted on LinkedIn, customers will get more value out of the posts. Furthermore, your LinkedIn page will give customers the impression that your business is not there to sell them products or services but instead to help them. Your business will stay in the front of people’s minds and your sales and revenue will increase.
Sharing insightful posts is a great way to help build a relationship with your customers. When you share a post with insightful information, your customers will gain value from it and engage more with your content and business. This will lead to customers staying connected with your business and building a relationship with you.
Take a more in-depth look into sales psychology to identify new ways of building customer relationships.
LinkedIn is a fantastic platform for sales teams as you are able to find new opportunities and grow your business through networking. Sales networking is a great way to gain new opportunities and exposure and increase your business’s confidence when communicating, which can be done on LinkedIn.
Using LinkedIn as a networking tool connects you with different businesses and professionals, increasing the likelihood your business will get referrals. This will help you connect with more people that may be interested in your product. Talkable shares that referral customers have a 16% higher lifetime value than other customers, suggesting that they are important for businesses and can be very profitable.
LinkedIn ads are very effective in reaching a business’s target market to increase a business’s sales. Your business products or services will have increased visibility to reach a more professional and relevant audience, likely leading to an increase in the number of sales that you make. Social Media College highlight that on average, LinkedIn ads convert users to leads at a 6.1% per cent conversion rate, which is 3.1% better than alternatives like Google ads. This shows that LinkedIn ads can help boost your conversion rates better than the alternatives on the market and help your business generate more revenue.
LinkedIn Premium will include a list of leads that matches your business’s criteria, while also showing who has looked at your profile. This will make the management of leads easier for businesses and increase the chances of a business gaining more leads. Furthermore, a premium account will give users access to LinkedIn sales navigator, giving sales teams more lead generation tools such as email templates and contact management. Overall LinkedIn Premium will help sales teams reach their full potential and increase the number of sales made.
TEB is a sales automation CRM software that will help your business streamline its sales process and track the leads you generate. You will gain more leads, win more deals and generate higher revenue from adopting TEB. TEBs stand out features for this are:
If you would like to learn more about how TEB can transform your business and assist your social selling on LinkedIn, schedule a demo with us and we will show you all of these features live.
