Customer Relationship Management (CRM) software is one of the most powerful process tools you can use to streamline your functions, improve your business, and boost your sales. Whether you are still on the fence on what the right tool can do for you, or you need to report the facts to management, we have put together they key CRM statistics and facts you need. In this article we will briefly discuss what a CRM is, and then take you through the facts and figures of what a CRM can do for your business.
A brief introduction to CRM software
CRM software is a tool that integrates into your digital infrastructure, allowing you to keep customer data in one place, streamline your internal business processes, improve personalised interactions with clients, and much more.
Choosing the right CRM for your business is a crucial decision, so we have put together these CRM statistics to help underline just why it matters so much, and what CRM software can really do.
The top CRM statistics you need to know
CRM software has a massive impact on business at every level, but to keep focused on the elements that you find important, we are only looking at general, sales, marketing, and customer relationship impact:
General Usage CRM statistics
91% of companies with 11+ employees use CRM software. (Answeriq)
87% of businesses using a CRM prefer cloud-based CRM solutions. (Software Advice)
CRM is the fastest-growing software in digital marketing. (MarTech)
Using the right CRM can see an 87% improvement in sales, 74% increase in customer satisfaction, and 73% improvement in business efficiency. (Finances Online)
The Return on Investment (ROI) of a CRM software system, when implemented correctly, can exceed 245%. (IBM)
Sales CRM statistics
82% of organisations use CRM for sales reporting and process automation. (Grand View Research)
92% of businesses say CRM plays an important role in meeting revenue goals (Webinar Care)
Sales forecasting accuracy can be increased by as much as 42% with CRM technology. (LLC Buddy)
65% of companies using a mobile CRM are meeting their sales quotas. (Nucleus Research)
CRM software can boost conversion rates by 300% (Answeriq)
Marketing CRM statistics
Sales team productivity increases by 26.4% when mobile access and social media features are added to their CRM tools. (LinkPoint 360)
CRM software is in the top three tools and technologies used for creating personalised interactions with customers to foster loyalty and provide better marketing ROI. (Make Web Better)
Businesses use CRM for multiple functions: 46% for marketing, 45% for customer service, and 80% for sales. CRM systems have also improved communications between sales reps and executives by 56.9%. (Tech Report)
Customer Engagement CRM statistics
47% of businesses say CRM software has a ‘significant’ impact on customer retention. (Webinar Care)
74% of companies agree that using CRM software improves access to customer data. (Answeriq)
82% of marketing professionals had higher opening rates on personalised promotion emails. (Deloitte)
47% of companies using CRM software see significant improvement in customer service efficiency. (Software Advice)
TEB Apps CRM - The future of business technology
When you adopt TEB Apps, you will maximise lead conversions, boost revenue and accelerate growth with next-generation automation features designed to make your life easy. Businesses across the world in multiple industries are using TEB Apps to automate end-to-end sales activity and drive your bottom line. TEB Apps achieves this with:
Specification, volumetric and look-up pricing to make proposal creation easy
Kanban-style pipeline management making data movement, tracking and storage simple.
Strategic automation making the entire lead process and opportunities management highly effective.
Powerful data-driven analytic and reporting tools for high-level activities and planning.
Advanced real-time sales tracking both on and off the field with TEBs mobile app.
Book a demo today and discover for yourself how your business can evolve with TEB Apps.
