A new year is a great place for a new start, you have all the data and information from your previous year available – and you can objectively decide on new directions to build your company growth. Customer Relationship Management (CRM) and business automation have been growing steadily in usage and the trend is expected to continue in 2024, with sales teams benefitting from CRM and automation in their daily tasks. In this article, we are looking at the upcoming trends for CRM and automation in 2024, what you should be expecting to see, and how you can make these functions work for your business.
Customer Relationship Management software is not new, and the general platform idea has been around for years now – but like most modern technologies, it has been growing and evolving over time, with new developments and abilities making the platforms and applications more flexible and usable than ever.
According to Gartner, in 2017 CRM overtook database management systems to become the largest software market in the world – in 2018 it saw a 16% growth, making it the fastest growing software, and with a 12.6% year-on-year growth rate, in 2023 it remains the market leader.
As new advances in technology continue to change the digital landscape, it is unsurprising that CRM platforms continue to develop, and businesses see the benefits of utilising these upgraded processes – with those businesses who have not yet introduced a CRM into their structure embracing it, and those who already have one taking the time to review the latest updates and upgrades to fully modernise and benefit from these changes.
Having a digital presence is something that every company needs, and with more data comes more work, unless your business is structured to make the most of automation and technology, to reduce time and resource wastage.
According to 4CRMs, 91% of firms who have 10 or more employees are using CRM solutions.
The use of CRMs and automation is only expected to grow as more businesses evolve their digital evolutions and use these tools to streamline their processes.
The software is flexible and often used by marketing departments, but sales teams are also finding:
is making their jobs easier and more successful.
Regardless of the industry your business is in, there is competition, and it often comes at a range of levels – from local, national, and international outlets.
In order to compete and stay in the consumer consciousness, it is essential for businesses to maximise their resources, and stand out positively.
Sales teams are finding CRM and automation tools useful for:
Internally, businesses are also finding that using automated processes to remove inefficient activities, and streamline processes is also allowing:
Having that competitive advantage, and the ability to devote resources to the areas where they will have the best impact is something every business should be looking to achieve, and the use of automation and CRMs is a crucial step to allow this to happen.
Whether you operate at a local level, national, or international – your business will generate a huge amount of data every day, amongst this is customer data, opportunities, and areas that you might need to rethink your strategic approach. Utilising tools that let you sort this information quickly and in real-time, and then use it is something that is going to continue to be important in 2024 and beyond.
Some of the main benefits that automation and the right CRM will bring to your business in 2024 include:
There are a lot of tools and applications on the market, and it can be difficult to know what is going to work for your business – the last thing you want is to spend your budget on unnecessary programs or have dozens of programs that do not work with each other.
Off-the-shelf solutions often position themselves as the ‘budget-friendly’ option, but in so many cases, this is deceptive as they are not suitable for your specific needs or require additional purchases of licenses and training in order to be effective.
What you need is a game changer – what you need is TEB Apps.
TEB Apps is a rapidly growing CRM and automation software that is leading the market as it proves to boost revenue, increase sales and drive growth for businesses all around the world. TEB Apps has a wide range of features that can help you meet your ambitious business targets. Some of the key benefits you will get from TEB Apps include:
Book a demonstration and discover for yourself just how much your business and bottom line can grow with TEBillion today, tomorrow, throughout 2024, and beyond.
