2024 is projected to be a huge year for the evolution of business technology, which will have a direct impact on all industries, including the food and drink industry. By 2024, India's food and drink industry constantly evolves due to changing preferences, technology, and markets. This article will dissect the projected growth of the Indian food and drinks industry, technological impacts and potential challenges.

The Cause of Growth

The food and drink industry in India is expected to grow in 2024 along with new technology, but why is this? Below are the main, most crucial reasons for India's growth in the food and beverage industry:

  1. Contribution of Online Sales: Online sales are expected to make a significant contribution to the food and drinks industry, accounting for 1.7% of total revenue in 2023. The convenience and accessibility of online platforms are driving the growth of e-commerce in the food and drinks sector.
  2. Average Volume per Person: The average volume per person in the Indian food market is expected to be 410.30 kg in 2023. This statistic reflects the significant food consumption patterns in the country, emphasizing the vast market potential.
  3. Growth in Market Volume: The volume of the food market in India is projected to be 716.00 billion kg by 2028, with a growth rate of 5.6% in 2024.
Segmentation of the food and beverages industry

How Will New Technologies Affect the Food and Drink Industry?

Technological advancements are revolutionising the landscape of the food and drink industry in India. Innovations such as artificial intelligence (AI), blockchain, Internet of Things (IoT), and data analytics are reshaping various aspects of the industry, from production to distribution and consumer engagement.

AI-powered solutions are optimising supply chain management, enhancing production efficiency, and enabling personalised marketing strategies. Predictive analytics, enabled by AI, aids in demand forecasting and stock management, reducing wastage and optimising resource utilisation.

Additionally, the advent of blockchain technology is ensuring transparency and traceability across the supply chain, assuring consumers of the origin, quality, and safety of products. IoT devices are facilitating real-time monitoring of perishable goods, ensuring freshness and quality during transportation and storage.

Furthermore, the integration of technology in consumer engagement, such as augmented reality (AR) menus, interactive apps for personalised recommendations, and contactless payment options, is enhancing customer experiences and fostering brand loyalty.

What are Some Challenges the Food and Drink Businesses May Face?

What are some challenges with the food and drink industry

Amidst the promising growth prospects, the food and drink industry in India is not without its challenges. Rising operational costs, particularly in sourcing raw materials, energy, and labour, pose a significant challenge for businesses, potentially impacting profit margins.

Ensuring food safety and compliance with stringent regulations remains a persistent concern. Meeting quality standards, maintaining hygienic practices, and adhering to evolving regulatory frameworks require continuous investment in infrastructure and staff training.

Additionally, amidst the dynamic consumer preferences, the industry must adapt swiftly to changing trends while managing stock and preventing wastage. The increasing competition also necessitates continuous innovation to stand out in a crowded marketplace.

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