Social media is used by an absolutely enormous portion of the world, and it is not just used for talking to friends and family – but for research, connecting with businesses, and even making purchases. Having a social media sales strategy is incredibly important for businesses evolving their digital presence. In this article, we are looking at why social media is so important for sales in 2024, how it is forecasted to grow and evolve, the trends that are set to make an impact, and what you need to do to leverage more sales from these platforms.