In sales, staying organised and informed about each potential deal is critical to success. Sales representatives manage numerous clients, prospects, and opportunities simultaneously, making it easy to lose sight of valuable leads. That’s where an automated Customer Relationship Management (CRM) software, can be key to streamlining these processes and ultimately the success and completion of sales goals. 91% of businesses report a reduction in customer acquisition costs (CAC) after implementing CRM software, with nearly half experiencing cost savings between 11% and 20%, according to CRM.org. In this article, we’ll explore what a sales pipeline is, how CRM tools manage it effectively, and why a CRM software can change the game for sales representatives.

Cold outreach through email is a key strategy for sales and marketing teams looking to collect new lead data for their sales pipeline, however having a high spam score can undermine their efforts. If emails consistently land in spam folders, it impacts deliverability, credibility, and outreach campaign results.

Every interaction, lead, and conversion is critical in driving sales growth. While CRM software is at the heart of this process. Did you know? Companies that implement CRM systems can see a 29% increase in sales productivity! And 34% improvement in sales forecast accuracy!

A successful sales team can make the difference between a thriving company and one that merely survives. But what truly makes a sales team successful? Is it the charisma of the salespeople, the strategies they deploy, results-driven managers, or something deeper?  

In the contemporary landscape of business, networking has transcended traditional boundaries, finding a powerful ally in LinkedIn with 89% of B2B marketers using LinkedIn for their marketing efforts. As a professional networking platform, LinkedIn provides a unique opportunity to connect with potential prospects, fostering meaningful business relationships.

Did you know that sales representatives spend only 36% of their time selling? The rest is consumed with administrative tasks, scheduling, planning, and lead management which can drastically reduce a team's efficiency and productivity.

Traditional sales approaches are increasingly falling short in today's highly competitive sales landscape. Research shows that 53% of customer loyalty erodes during the sales process. This alarming statistic highlights the need for a more strategic and customer-centric approach such as the challenger sales model

In this article, we will explore the Challenger Sales methodology, an innovative approach to sales. Followed by a discussion of the benefits of adopting the Challenger Sales methodology for your business.

Closing sales efficiently and effectively is a business crucial skill that you need to have, and supporting this process with the right tools and technology can make an enormous difference for manufacturers. In this article we look at the challenges involved in closing sales in manufacturing, how automation software can help your business, and some top tips for closing sales faster.