Customer Relationship Management (CRM) software can be an incredibly powerful business tool – and the best CRM can bring about massive benefits, but only when it is understood, installed correctly, and used properly. For many companies, CRM software is too complex, not intuitive, and not used as a result. Today we take a look at CRM usage in Dubai and the UAE, the problems that a lot of the available CRM solutions have in common, and why you need to do your research to benefit from a simple CRM game changing solution for your business.