With a new year come new targets, new goals, and incoming new trends and tech that will potentially change the way you work. Planning ahead is a business-critical activity so you can determine what direction you are taking, and how you intend to win more sales throughout 2024. In this article we are going to look at the importance of having a sales plan for 2024, what it should include, how it should be structured, and the tools you need to get it done.