Can you relate to the frustration of investing a lot of time and resources towards a prospect to discover they are not the right fit for your business? If so, then you should consider adopting the BANT model in your sales. This model will help your business identify if a prospect is a good fit, helping you be more efficient in the deals you make. In this article, we will look at what BANT is in sales, and how it can help your business qualify more leads.