Whether your manufacturing business is selling direct to consumers, resale by other businesses, or are manufacturing component parts – you need to identify your niche, refine your strategy, and make the most of every sales opportunity whilst standing out from your competitors, and building your brand. Sales enablement tools are one clear way in which manufacturing industries are developing their strategies to increase sales. From the use of Customer Relationship Management (CRM) software, and Artificial Intelligence (AI), to Business Process Automation (BPA) and the use of data analytics, there is a lot of opportunities and ability for your business to evolve. In this article, we take a look at some of the most commonly used sales enablement tools in manufacturing, some of the top CRM platforms used in manufacturing, and how AI and automation is evolving.