The effective management of sales quotes also known as proposals is crucial to help close deals faster and drive revenue for a business. Many sales teams find themselves in a position where they rely on several different software’s to create, send, track, and review quotes. The lack of integration within this manual method can cause the task to become very repetitive and time-consuming, leading to errors and opportunities slipping through the sales pipeline. A report by Nucleus Research states that CRM applications can increase sales by up to 29%. This highlights the potential inefficiencies in sales processes, including quote management, that can be mitigated with a CRM system.

When it comes to the wants and needs of your customers, business-to-business (B2B) and business-to-consumer (B2C) objectives are often vastly different. B2B and B2C lead generation do have some elements in common, but the goals and desired outcomes for the customer are generally different. In this article, we will look at what these differences are, and how you can harness technology to make your lead generation more effective.

You have created content, you have marketed your products - you are making all the right moves, but what is your next step to getting those all-important leads and sales conversions? In this article we are looking at inbound leads – what they are, why they are important to your lead generation strategy, and how you can use networking along with the right tools to be more effective with your conversion rates.

“I need to improve my lead conversion ratio” – Leader of global cloud-based security platform.

Sales is a challenging profession, with a pressure from deadlines and targets that need to be met. Because of this, it is crucial you avoid common sales pitfalls to ensure you meet your targets and help grow your business! Recognizing and sidestepping these pitfalls is essential for cultivating a thriving and sustainable sales approach. In this article, we will delve into some prevalent salesperson mistakes that businesses must steer clear of to optimize their sales team performance.

CRM software has been rapidly growing in recent time, with 65% of companies adopting CRM software within the first 5 years of business, shared by WebFx. Fit Small Business shares that 27% of small business users find sales tracking tools the most important feature in CRM software. With CRM being utilised for different processes, has it now become a necessity in business? In this article we will look at the reason why the answer, is yes.

A/B testing stands as a cornerstone in the realm of lead generation, offering insights and optimizations that drive conversions and enhance marketing strategies. To harness its potential effectively, understanding the intricacies of A/B testing, identifying testable elements, tracking relevant KPIs, determining sample sizes, and leveraging robust tools like TEB for performance monitoring are critical components.

In sales and marketing, automation software has become critical, with 67% of marketing leaders now utilising automation platforms in some way, shared by Windward Studios. However, why exactly are marketers and sales teams using lead automation, and what benefits does it provide? In this article, we will look at if you need lead automation, and how you can benefit from this software.