The financial industry in Qatar has seen much fluctuation in recent years, and although modest growth has largely been predicted, standing out, making the right decisions, and growing a financial business has not been easy. In this article, we will look at the current state of the Qatar financial industry, how business process automation (BPA) and customer relationship management (CRM) has been transforming the sector, the ways in which these tools have been growing in usage in Qatar, and what you should be considering before you adopt CRM software and BPA for yourself.

Customer metrics are a crucial part of sales, with Tobi Agbede sharing that sales management takes around 26% of their time managing important information. Moving into 2024, it is crucial you are tracking the right customer metrics to gather enough data to help you forecast your sales and win deals. In this article, we will look at the top sales metrics you should be tracking to boost your performance for 2024.