Furniture manufacturing is a wide and diverse industry, from stunning hand crafted, artisanal pieces that stand out as unique, to mass produced simplicity, there is a huge range of products, designs, and styles - and a vast pool of potential customers looking for them. The challenge comes in connecting your business with those customers, standing out from the crowd to be the manufacturer of choice, and to generate worthwhile leads on a regular basis. In this article, we look at why lead management can be challenging for furniture manufacturers, how lead management can be made easy with the right software, and what you should be looking at when selecting your lead management tools.