You only get one chance to make a first impression, and with introductory content sent via email, you need to make an immediate impact if you want to keep your reader’s attention. In this article we are going to discuss why email marketing remains crucial in 2025, and how to integrate CRM automation into your campaigns. We will then reveal the key elements you need for a successful company introduction email to kick off your email marketing campaign, and what you need to keep an eye on to ensure success.