No matter what industry your business operates in, you need a steady stream of customers to be successful. Customer retention is one of the most important business strategies you will need in order to keep your clients happy, returning time and time again, and recommending you to their friends, peers, and business contacts.

In this article we are going to take you through customer retention – why it is so important, how each department in your business contributes to it, the top 10 factors you need to consider for a low churn rate, and the technology required to improve your customer retention on a sustainable long-lasting basis.