Customer Relationship Management (CRM) software has been around for quite some time now, and many businesses are already making use of these tools – but with evolutions in technology and changes in customer demand, older platforms and programs are now woefully out of date.

In this article we are going to walk you through everything you need to know about CRM software, from what it is and how it has changed in recent years, to how to identify if you need a CRM or an upgrade, then finish up with 10 key factors you should be looking for in an optimal CRM for your business.