Customer Experience (CX) is often seen as a key differentiator when potential clients are looking to choose between providers or companies. Making sure your CX is suitable, streamlined, and capable of supporting your activities is crucial, which is why customer experience automation in 2025 is becoming more popular than ever.

In this article we are going to take a deep dive into CX – why it is so incredibly important, how automation and modern tools are changing the goalposts, what can be enhanced with these functions, and the essential technologies that are driving automated customer experience.