There are a lot of different ways you can reach out and engage with your customers and getting it right or wrong can make a massive difference when it comes to your overall reputation, sales conversions, and business growth. One popular method is to take a customer-centric approach, and that is what we are going to look at today. In this article we will look at what exactly a customer-centric approach is, the key principles behind the strategy, what is expected for the future of customer-centric business models, and how you can implement a custom-centric approach for your company.