Connecting with your customers, whether it is to make sales, answer questions, provide more information, or something else is at the heart of B2C business. Understanding consumer needs and how your customers want to engage with you is vital. In this article, we are looking at the different types of customer communication, what channels are being used, the technology that is evolving and adapting to different communication needs, and what customers in 2024 want so you can plan ahead.

Customer metrics are a crucial part of sales, with Tobi Agbede sharing that sales management takes around 26% of their time managing important information. Moving into 2024, it is crucial you are tracking the right customer metrics to gather enough data to help you forecast your sales and win deals. In this article, we will look at the top sales metrics you should be tracking to boost your performance for 2024.

A customer’s pain points are what drive them to your business to make a purchase. Colin Shaw shares that 70% of buying experiences are based on how the customer feels they are being treated. Identifying your customer’s pain points will help you identify new ways to interact with your customers, make sales and drive your growth. In this article, we will look at how you can find out your customer’s pain points and use them to boost your sales and grow your business.