The market for metal and steel manufacturing has seen some ups and downs in recent years, and many companies are looking at new measures to ensure better sales and the ability to grow. One such avenue of exploration is the use of Customer Relationship Management (CRM) software that offers a more streamlined performance, inclusive functionality, and the ability for sales teams to determine real-time stock levels to help promote quotes and offers to customers. In this article, we take a look at how CRM tools can benefit steel manufacturing and general metal manufacturing businesses, and five of the key reasons why these companies are making the switch.