Artificial Intelligence (AI) is arguably one of the most important technologies to impact businesses in recent years, and as the tools become more available, accurate, and widely integrated with existing systems, the use of AI in sales and CRM has become an important differentiator between businesses looking to grow. In this guide, we are going to look at the role AI plays in sales and CRM, how AI is transforming customer relationship management, the rise of AI chatbots in sales and customer service (CX), and what AI powered CRM features are boosting sales performance.