On average, sales representatives spend around 12% of their day going to internal meetings, shared by Contemsa, so it is crucial that these meetings are beneficial to your business. In this article, we will look at how you can make your sales team meetings productive and effective to make 2023 your most successful year yet.
A sales team meeting is when sales representatives and management will gather for a meeting that is scheduled by the sales department or leadership. During this meeting, a discussion will happen about procedures, policies, products, services, or assistance. The aim of a sales meeting is to assist your team members and build relationships for the business to perform better. Some goals of a sales meeting may be to:
These meetings can be done both in person and remotely.
To ensure that you have a good valuable sales meeting, follow these steps and see great results:
Set a clear objective – The objective of your sales meeting should be clear before it takes place. If you have a sales meeting with no clear objective set, this meeting could take a lengthy amount of time to complete and not be productive or efficient.
Create a positive environment – Your sales meetings should act as a positive safe environment for your team. No matter the topic that is being discussed, there should be an emphasis on positivity to help motivate your sales representatives to perform to a high standard and keep a good relationship with them.
Understand different personalities – It is likely that your team is full of unique personalities that will respond differently given the situation. Understanding your team's personality traits, beliefs and values will make your sales meetings more productive and efficient.
Ask for feedback – To continuously evolve your meetings and improve the benefits that you get from them, you should always ask for feedback from your sales representatives. Asking for feedback during and after the sales meeting will keep your sales representatives engaged and feeling involved in the meeting.
Have meetings to celebrate wins – You should not only have meetings that focus on strategy, but you should also make sure that you have sales meetings about the wins that your sales representatives will have. This will keep your team morale high and contribute to them making more sales.
Clearly present the next steps – Lay out clearly what the next steps for the team are. For example, if the meeting was to set targets, let the team know when there will be a review to see if the targets have been met. It is important to plan for the future so they can keep their schedule organized.
Sales team meetings can act as small sales coaching sessions for team members to improve their skills and stay in the know.
Important benefits your team will get that will transform your team’s performance by having regular sales meetings are:
Keep your team engaged – Sales meetings are a great opportunity to keep your teams engaged with your business’s goals and targets. Forbes shares that a highly engaged team can be 21% more profitable than unengaged teams.
Keep your team up to date – Sales meetings are the best time to keep your team up to date with your products, any new trends and more. This will keep your performance high and help your sales representatives feel involved.
Motivate your team – Your sales meetings can act as a catalyst for your sales representatives to find new motivation to perform well.
Performance reviews – Get the chance to review how your team members are performing, providing any assistance needed for sales representatives to hit their goals.
Set targets –Sales meetings are the perfect time to set new targets and share strategies and tips on how to meet these targets to maximise your chance of meeting business goals and objectives.
A common question is, how often should sales team meetings occur in my business? The answer to this question is that it depends. If you have too many sales team meetings, it may hurt your business’s productivity and efficiency, while also creating a feeling amongst your sales representatives that you do not trust them. However, if you do not have enough sales team meetings, you may not be involved enough with your sales representatives. Commonly, businesses will have one sales team meeting a week to review the weekly performance of sales representatives.
Do not miss out on the chance to have excellent team meetings with your sales representatives by strategizing with TEB, the sales automation CRM software. TEB will help you plan brilliant team meetings to enhance your team members’ performance by increasing your data visibility. Key features of TEB:
Do not just take our word for it, easily book a free demo where you will see how TEB can increase sales, boost revenue and drive your growth.
