Lead Scoring Simplified - Why It Matters for Your Business

Lead scoring is proven to boost conversions, with Kentico sharing a survey that found 38% of businesses using lead scoring increased their conversion rate. In this article, we will break down what lead scoring is, and explain why it is beneficial for businesses to use it to maximise conversions.

What's Lead Scoring?

Simply put, lead scoring is like giving points to potential customers based on how interested they are in your business. It helps you figure out which customers are more likely to buy from you.

Why Lead Scoring is Important?

There are five main reasons why lead scoring is important for businesses. These are:

1. Saves Time and Effort: Lead scoring helps your sales and marketing teams work together better. They can focus on customers who are more likely to buy, making their work more efficient.

2. Personalised Communication: Not all customers are the same. Lead scoring helps you understand your customers better, so you can talk to them in a way that makes sense to them. This makes them more likely to become customers.

3. More Sales: By paying attention to customers who show they want to buy, you can increase the number of people who actually buy from you. Lead scoring helps you make the right decisions at the right time.

4. Learn from Data: Lead scoring isn't just about scores. It also gives you useful information about your customers. This helps you make smarter decisions and change your strategies based on what your customers like.

5. Teamwork Between Sales and Marketing: Lead scoring brings your sales and marketing teams together. It helps them speak the same language and work towards the same goals, making your business more successful.

Lead Scoring with CRM - A Winning Combo

If you're using CRM software, you're already one step ahead. CRM helps you keep track of all your customer interactions. When you combine lead scoring with CRM, you get a powerful tool that helps you understand your customers even better.

With CRM and lead scoring together:

• You can see which customers are most interested in your business.
• Your teams can work together seamlessly, sharing information easily.
• You get a clearer picture of your customers' needs, making it easier to offer what they want.

Where to Start with CRM Software?

If you're new to CRM software, it can be challenging to find the right one for you. Here's a simple guide to get you started:

1. Identify Your Goals: Figure out what you want to achieve with CRM. Whether it's better customer relationships, improved sales, or streamlined processes, knowing your goals will guide your CRM journey.
2. Choose the Right CRM: There are many CRM options out there. Pick one that suits your business size and needs. Some popular ones include TEB Apps and Zoho.
3. Train Your Team: Introduce your team to the CRM. Make sure they know how to use it to benefit your business. Training is key to getting the most out of your CRM.
4. Start Small: Don't try to do everything at once. Begin with basic features and gradually add more as your team gets comfortable.

Boost your lead conversions with TEB Apps

TEB Apps is a powerful business automation tool that is proven to maximise conversions, boost revenue and accelerate growth with unique game-changing customisable automation features designed to suit your processes. TEB Apps unique customisability and user-friendly interfaces make it stand out in the market as the most effective and efficient solution for businesses. With TEB Apps you can:

Customise workflows – Customise your workflows to fit your sales process and make your lead scoring effective and accurate to seamlessly track your lead progress.

Centralise your data – Get a holistic funnel view of all your data in a given module, including lead, opportunity, quote and order data pinpoint your most valuable sources.

Share documents and notes over TEB – Attach documents and notes to leads to share important information with team members.

Automate follow-up reminders – Set custom follow-up reminders for clients to make sure you do not forget to contact a lead and keep them moving through your sales funnel.

Book a demo at a time that suits you to see all of these features, and so much more. It is time for you to step into the future and reach your full potential.