If you give a customer a video presentation, they will be 85% more likely to buy your product or service, shared by TimWackel. Presentations can be invaluable for your sales team, as they will drive your sales and increase revenue. There are many different types of presentations that you can give to your customers, including PowerPoint presentations, video presentations and demonstrations. In this article, we will look at how you can effectively present to your customers to boost your sales and grow your business.
This section will have an in-depth look at the different ways sales representatives can give a presentation to their clients and the benefits of each of them. These include:
Four invaluable sales presentation types are:
Let us take a deep dive into each of these presentation methods.
A memorized informative presentation is when a sales representative will present to customers with a fully memorized presentation. This means the sales representative will have planned beforehand exactly what they were going to say and stick to the script that they have given themselves. This will be focused on being informative for the customers telling them details about your product or service. This type of sales presentation will benefit sales representatives as it can help avoid mistakes during the presentation, keeping a more organised approach. However, this approach is not as personal as other approaches and can result in customers becoming disengaged.
This approach to a presentation is semi-structured, where sales representatives will have the goal of persuading the customer to purchase their product or service to help their pain points, attempting to influence the prospect’s beliefs and attitudes. This is a semi-structured presentation technique that will require a high level of training for sales representatives to be effective. If sales representatives do not plan this presentation and are not trained, there is a risk of them making prospects feel uncomfortable and put off by an approach that seems “sales-like”. However, a good level of training and planning in this method can be a very effective way of influencing a prospect to purchase your product or service.
A problem-solving presentation is when a sales representative takes the approach that they are there to help solve their customer’s problem. They will put a big emphasis on the customer’s pain points and how they can be solved. This presentation method will help your business build a long-term customer relationship and drive your sales.
A reminder presentation strategy is when a business has a presentation for repeat customers to remind them of the products or services that they are offering. This is a great way for businesses to keep customers engaged with their business and aware of the product or services they are offering. As a result, the likelihood of repeat customers will increase as well as your long-term customer relationships. This will create Up-selling and cross-selling opportunities to increase your revenue and grow your business.
Follow these essential tips to give so your team members can give the best sales presentation possible and win more sales:
Keep the presentation a good length – You do not want your presentation to be too long for the client where they may lose interest, but too short where they will not get all the information they need. Your presentation should:
Show your confidence through body language – Body language is a very important part of a sales presentation as it can make or break a deal. If your sales representatives have confident body language with a friendly tone, it is much more likely that your sale will be successful.
Understand your customers – Before the presentation starts you must have a good understanding of your customers. It is crucial to know your customer’s pain points, needs and requirements to give the best presentation possible. This will make it more likely that your customers will respond well to your presentation, and you will win more sales.
Use storytelling techniques – Storytelling in sales can be a very useful method for team members to win more deals. This is a great way to keep the customers engaged while demonstrating the value that your product or service has brought previous clients in similar situations to new customers. Read a full guide on storytelling in sales to drive your sales.
Include these factors to ensure you create a winning presentation:
Track your sales presentations and stay aware of how effective they are for your bottom line. With TEB, you will be able to track and strategize your presentations to win more deals, increase revenue and grow your business. Stand-out features in TEB that will transform your business:
TEBs meeting tracker – Track every meeting that your business has with clients, seeing what types of presentations are excelling and what you need to adjust.
TEBs storyboard feature – View your entire customer buyer journey in the form of a storyboard to get a better understanding of your customers and how successful your presentations have been.
Track your team’s performance – Track your team’s performance to see who is having the most success with presentations and making sales.
TEBs lead funnels – Understand and segment customers with TEB lead funnels to focus on high-value clients.
Book a quick free demo with us to view first-hand how your business will make more sales, generate more revenue and grow to its full potential with TEB.
