The education industry has a huge number of potential customers of all different ages, and engaging with these individuals, companies, or organisations is highly competitive. This is especially true in a growingly modern and technologically driven environment, where hybrid or online options are becoming more popular. In this article, we take a look at the education business market; How you can win more sales with business process automation and the support of advanced Customer Relationship Management (CRM) tools, what educational businesses need to look at when deciding to start with adopting automation for themselves, and how TEB Apps can support you on your own journey.

What does the current education industry look like?

The modern education landscape is largely and generally divided between education for children, and education for businesses, services, and industries. For the scope of this article, we are looking at the business and service sector of education.

With businesses, organisations, and industries, there is a huge drive for online learning. According to ThinkImpact, more than 3 in 4 companies provide some form of online learning opportunities to their staff.

Online learning has been the fastest growing market in the education industry, and taking a quick look at some of the numbers behind the sector reveals just by how much:

  • Since launching in 2000, the global market for online learning has grown by more than 900%. (Oxford College)
  • Between 2018 and 2026, the online learning industry is expected to grow at a CAGR of 9.1% year-on-year. (Syngene Research)
  • It is estimated that by 2027, there will be more than 57 million online learners globally. (ProsperityforAll)
 Estimate of how many online learners there will be in 2027

Of course, there is more to education services than just online learning, but these figures show a clear indication that online or hybrid learning is being increasing utilised across businesses and with individuals and is a massive trend driving forward the future of the education industry.

TEB Apps makes use of intuitive and flexible automation, designed to allow a great deal of customisation and options that suit your needs, as well as the needs of your clients. With direct webform integration, customisable terms and conditions, and seamless management of credit and payment options amongst our latest features, your education business can operate smoothly and efficiently from one platform.

How are education businesses winning more sales with automation?

Education services are extremely competitive, especially with online options that may or may not be accredited or requiring much (if any) engagement with the business beyond signing up for the platform.

Being able to bring in more customers, gain positive attention, and entice learners to make use of the company for more than one type of learning is incredibly important.

In order to manage this, many education businesses are turning to automation in order to improve their response times, interactions, and to gain more insight into what their customer base is looking for, so targeted advertising and marketing can be achieved.

When you work with the right automation, you could reasonably expect to benefit from:

  • Faster and more accurate interaction with leads.
  • Identifying and targeting high-value customers.
  • Improved customer services and response times.
  • Deeper understanding and identification of customer pain points and needs to win more sales.
  • Analytics with high quality reporting to determine the best approach for strategic development.

By using strategic automation and the right tools, educational businesses are able to:

Benefits of automation for educational businesses that want to win more sales
  • Put their resources to better use.
  • Spend more time and effort in engaging with customers.
  • Handle more customer service enquiries and activities.
  • Analyse data to provide more targeted approaches to marketing.

With the right automation and programs in place, winning more sales and converting more leads becomes more effective, simpler, and strategic for your business.

Where should educational businesses start when deciding if adopting automation is right for them?

Adopting automation and a data-driven approach to business is becoming more of an industry standard to win more sales, but there may still be occasions where you are not sure if you are ready to make the change.

When looking at your business, you should at a minimum consider:

  • How much time are you spending on daily tasks that do not necessarily need human intervention?
  • How many customers are you dealing with, and are their records being handled appropriately?
  • What sort of demographics are you targeting, and have you had trouble identifying further opportunities?
  • When was the last time you were able to do an in-depth evaluation of your customer data to inform your marketing strategy?
What to consider before adopting automation to win more sales

When you are working with a lot of sensitive data, have customers wanting to be educated on your products as well as your offerings, and have a lot of time being spent in keeping the day-to-day operations running (or these operations are sorely neglected due to a lack of time), then it may be time to consider business process automation and a data-driven approach.

What should your educational business be looking at when choosing automation and business tools to improve sales?

When looking at automation and the tools you need, you should be thinking about:

  • CRM software which is cost effective and scalable.
  • Team management software that supports your style of working.
  • Mobile support for team members who go out on site or need remote access.
  • Reliable and secure programs that meet legal obligations for data protection.
  • Internal communications programs that integrate with team management software.

How can TEB Apps boost your sales and help you accelerate your growth?

When your educational industry business works with TEB Apps, you can expect to win more sales with:

How TEB Apps can boost your sales
  • Centralised data in an easy-to-use and manage single-source database.
  • Real time team action assigning and tracking for an aligned efficient team.
  • Flexible and customisable quote templates that preserve brand integrity but are capable of being adapted to meet the specific needs of each of your customers.
  • Individualised terms and conditions, fully adjustable to each of your clients, so you can create the right package without worrying about the wrong T&Cs being applied.

When you work with TEB, you are working with a company who is devoted to growing, learning, and developing your business with you. Book a demo today and find out how TEB Apps can increase the grade of your performance and boost your bottom line.

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