How can global healthcare businesses use new CRM to successfully manage multilocation operations?

Global healthcare is one of the biggest and fastest-moving industries, and as it is constantly driven by new technologies and innovations, businesses within the sector need to make the best use of their resources in order to remain competitive. In this article we look at the current state of the global healthcare industry, the challenges that come with managing multiple locations for business operations, and how the right Customer Relationship Management (CRM) software can make for better business.

An overview of the global healthcare industry in 2024

Health and wellness are vital concerns on a global stage, and it comes as no surprise that the global healthcare industry is driven by trends, innovation, and a sustained level of growth in the last few years.

The global healthcare industry is broadly split into the following sectors:

• Pharmaceuticals
• Services
• Devices
• Others

Precedence Research found that the global health and wellness market accounted for $5862.09 billion (USD) in 2024 and expect it to surpass $9363.2 billion (USD) by 2033, expanding at a CAGR of 5.34% during this period.

Within the global healthcare industry, the digital health market, according to Statista, is projected to reach $171.90 billion (USD) in 2024 and expand at a CAGR of 8.49% to reach $258.30 billion (USD) by 2029.

New technologies and innovations have been making a significant impact within the entire healthcare industry, pushing new developments as industries deal with challenges such as addressing cost and affordability, responding to a (global) shortfall in workers, and making health options more accessible.

According to M3 Global Research, there has been significant development in the use of digital technologies such as generative Artificial Intelligence (AI), virtual hospitals, virtual healthcare assistants, and digital therapeutics.

Some of the other key trends that are driving global healthcare solutions and the direction these businesses are taking include:

• Augmented Reality (AR)
• 3D printing
• Digital diversification and transformation
• Big Data and Data Analytics
• The Internet of Things (IoT)
• Adoption of Smart technologies
• Adoption of automation and streamlining of business processes

With costs in development, application, and operation there has been considerable focus on streamlining internal operations. Healthcare providers are making use of automation in order to maximise conversions, reduce sales cycles, and ensure better customer service.

TEB Apps helps customers make the best use of automative technologies and powerful CRM tools to meet these needs and exceed business expectations.

What are the key challenges of managing multiple locations for business operations?

Being able to keep everyone on the same page, to the same standard, and doing their best work is not easy, and when you are trying to handle this across multiple locations, and sometimes even multiple time zones, it becomes even more complicated.

For global healthcare industries who are also governed by strict regulations and legal obligations, the importance of getting business activities right cannot be underestimated.

Some of the key challenges that global healthcare providers are facing with multi-location operations for their business processes include:

• Poor communication
• Errors relating to location-based data (such as currency, time zone, etc)
• Unreliable standards of operations or team activities
• Extended sales cycles
• Long issue resolution times
• Issues with legal compliance in different areas or regions
• Low productivity
• Increased customer complaints

As a key service provider, healthcare businesses need to have clear and efficient standards, open and transparent activities, and lines of communication that cover every location.

How can CRM help healthcare businesses handle multi-location operations?

The right CRM software can make a substantial difference to the operations of your healthcare business. When you have the right digital architecture in place and are supported by a CRM that allows for streamlined end-to-end processes, you will be able to ensure a set standard of service and business across all of your locations.

When handling multi-location operations, a properly aligned and developed CRM system will allow you to:

• Manage customer and client accounts in real-time, ensuring notes and actions are correctly recorded in one centralised database.
• Ensure all overheads and location related variables are accounted for during sales processes with multi-currency support and alerting.
• Utilise flexible templates and tools which ensure an appropriate level of personalisation without straying from brand requirements.
• Customise Terms & Conditions (T&Cs) to ensure local / regional / national variables are accounted for in sales structures.
• Manage teams across multiple locations with real-time calendar and notification tools built into the platform.
• Access and update vital information out on client engagements or in remote / hybrid working environments with mobile and app functionality.
• Review and monitor data from specific locations over set time periods to create highly specific strategies and development plans.

Powerful CRM solutions can make an enormous difference to how you and your team work, and when it is combined together with strategic automation, you can ensure your brand standards are being set across all of your locations, making it easier for all of your teams to be working together even when they are apart.

What can TEB Apps do for your healthcare business?

Stay on top of your business activities in real-time with easy-to-use operations, fast and accurate data, and powerful organisational tools that keep you connected through multilocation offices.

When you bring TEB Apps into your global healthcare business, you can expect to benefit from:

• Centralised data accessible from multiple locations, with real-time updating and notifications keeping everyone on the same page.
• Efficient reporting and analysis allowing you to make the best use of your data and provide your teams with the strategies and plans that work for their specific regions or areas.
• Set up multilocation workflows to streamline management between different business locations
• Add multiple currencies into TEB so you can seamlessly switch to the currency you need to complete the sale
• Automated task management to help you ensure fast, efficient, and accurate delivery of tasks to improve your sales and customer services.

TEB brings you a simple to use system that integrates with your business, supporting you in the background and allowing your healthcare business to focus on the activities that matter. Book a demonstration today, and discover for yourself how your business can make healthy growth and profits.