A customer’s pain points are what drive them to your business to make a purchase. Colin Shaw shares that 70% of buying experiences are based on how the customer feels they are being treated. Identifying your customer’s pain points will help you identify new ways to interact with your customers, make sales and drive your growth. In this article, we will look at how you can find out your customer’s pain points and use them to boost your sales and grow your business.
Pain points are specific problems that customers face that have a negative impact on them. This creates a need for the prospect to solve their pain points, making them potential customers for a business that can help them. Pain points can be felt on an individual level, or a large scale level e.g., a business.
The better you understand your customers the easier it is to identify their pain points. A great way to identify your customer’s pain points is by asking your customers the right questions. Ask these questions to your customer:
Research is a great way to find out more about your customers. This research can be secondary or primary research, and you will get a better understanding of who your customers are, their pain points and how you can meet their needs and requirements. Excellent ways of getting a better understanding of your customers:
Follow these invaluable tips when approaching your customer:
Compassion and empathy will go a long towards your customers’ pain points will go a long way in building trust. Your customers will feel like you are there to help them solve their challenges rather than sell them a product.
Once you have built trust with the customers and shown a good understanding of their pain points, you will need to find out how many stakeholders and decision-makers will be involved in the deal. This is so your sales representatives can get the decision-makers and stakeholders involved in the conversation as fast as possible to keep the progress of the deal moving quickly. To find out how many decision-makers and stakeholders are involved in the deal, ask:
Your sales representatives should map out the benefits of your product or service to your customer’s pain points. This will make your customers feel like your product or service is more personal to them, and will increase the chances of you agreeing on a deal.
Offer transparency and do not overpromise when explaining how your product or service can help their pain points. Lay out the next steps that you will take with your potential customer to try and complete the deal and meet their needs and requirements.
Follow these tips for game-changing benefits such as:
Better understand your customer’s pain points to provide a better service and make more sales with TEB, the sales automation CRM software. TEB will increase your data visibility to give your sales representatives a better understanding of your customers. This will lead to you providing better customer service, retaining customers, and boosting your sales. Here are some game-changing features:
Do not miss out on the chance to see these features and more. Easily book a quick demo to see TEB in action and how it can transform your business’s approach when interacting with customers.