Moving a customer through your sales funnel can be a time and resource-consuming process. The sales funnel has multiple stages that a customer has to move through, which requires a lot of time-consuming manual tasks, which can make a business’s efficiency and productivity lower than expected. Each stage of the lead funnel can be automated, and businesses will gain big benefits from this. In this article, we will look at how to automate your lead funnel and why it is so beneficial to businesses.
The sales funnel is the process that a potential customer will go through as they move towards making a purchase from your business. The usual stages of the sales funnel are as follows:
During a sales process, a customer will be moved through each of these stages of the sales funnel.
Processes in your sales funnel can be time-consuming for sales representatives, with there being multiple manual tasks that need to be completed at each stage of the sales funnel to win a deal. By adopting automation for your business’s sales funnel, the processes that need to be completed to win a deal will become much more streamlined and efficient. This section will look at how automation will help every stage of the sales process.
The awareness stage of the sales funnel is the lead generation stage. This is done using communication channels like social media, emails, and cold calls. Customers are identified as leads who could be interested in the product or service you are offering. This stage can be difficult with 37% of marketers finding that prospecting leads are the most challenging task they do, shared by Autogrow.
Automation software will streamline the process of acquiring leads by:
The next stage of the sales process is arguably the most important, the discovery stage. This is where your sales team will respond to a lead to initiate a discussion about how you can help your potential customer. First impressions can mean everything to a customer, so it is important that in this stage you create a good rapport with your client and show your value.
Automation will enhance the process of your discovery stage by:
A report by Path highlights that if you respond to a lead within the first 5 minutes, the chances of you qualifying the lead increase by 21 times, with 25%-50% of leads going to the business that responds to them first.
This stage of the sales funnel is when the client has been qualified and is now an opportunity. During this stage, it is important to know your customer well and send an offer that will keep the customer engaged in your product or service.
Automation streamlines this stage by letting sales representatives:
Negotiations will now take place between the client and the business to come to a final conclusion. Negotiations can take a long period of time to complete, and you must make sure you consistently follow up with your clients when communicating with them, as Yesware shares that follow-ups increase the chances of being responded to by 25%.
Automation software will streamline this stage of the sales funnel by:
The purchase stage of the sales funnel consists of creating sales invoices to finalise the payment details to complete the purchase. During this stage, creating sales invoices can be a time-consuming process with there being a high risk of human error.
Streamline your purchasing stage with automation by:
This stage of the sales process is the reason for renewals and repeat orders which creates a steady revenue stream into your business.
Automation will help your customer loyalty by:
TEB is a sales automation CRM software that can completely transform your business. Your entire sales funnel can be automated with TEB, reducing the number of manual tasks your team members have to do and allowing you to increase your productivity and efficiency. TEB provides key features such as:
If you would like to learn more about how TEB is able to completely streamline your sales funnel through automation at every stage, get in contact with us here.