AI, CRM and Automation in Healthcare: What do you need to know for 2025?

Healthcare is one of the most technologically driven sectors, and throughout 2024 and into 2025 the use of business automation, Artificial Intelligence (AI) and sophisticated process tools is expected to continue. In this article we are going to look at the technology trends that have been impacting healthcare in 2024, the areas that are expected to grow in 2025, and the key technologies that will drive these innovations and developments in the coming year.

An overview of the business technology trends in healthcare in 2024

Healthcare companies have a lot of standards, legal obligations, and targets which they are required to meet on a regular basis. It comes as no surprise that as business process technology has been evolving and becoming more accessible, healthcare companies have been largely adopting and adapting their own structures to benefit from ease of use and access that comes supported by robust safety measures and functionality.

The use of AI and automation has been growing in the industry for some time. According to Statista, in 2020 90% of global healthcare organisations had an AI and automation strategy. They also revealed that the use of AI and Machine Learning (ML) for the medical device market was valued at around $3.1 billion USD) in 2021 and is set to reach a value of $35.5 billion (USD) by 2032.

The healthcare industry makes up an enormous segment of the global GDP, with Polar Capital Global Healthcare Trust putting this figure at 11% or $9 trillion (USD) in 2024.

In such a fast paced and ever-expanding market, healthcare businesses need to utilise tools and options that are going to support their growth, ensure accuracy and data security, and maximise their lead conversions in order to remain competitive.

What business technology trends are expected to grow for healthcare 2025 and why?

There have been a number of technologies and innovations that are changing the way the medical community and subsequently the healthcare industry operate.

2024 has seen a substantial focus on implementing digital activities, different methods of operations, and utilising business process automation to allow for faster activities, lower costs, and increased profits.

Some of the key business technology trends which impacted 2024 and are expected to continue to grow in 2025 include:

• Internet of Medical Things (IoMT)
• AI in healthcare and customer / client engagement
• Broader use of data analytics and big data
• More focus on cloud-based options for multi-location operations
• Increased focus on cyber security
• Augmented Reality (AR) and Virtual Reality (VR) for sales

For healthcare businesses, sales in 2025 are going to need to focus on connecting with clients, providing adequate levels of personalisation, and developing sales plans that allow for maximum conversions with minimum resource usage.

This sounds like a tall order, but modern technology is making this possible, and with the right CRM, team management, and business process structure in place, it can be implemented within a relatively short period of time.

In such a busy industry, where competition is incredibly fierce and going out of date with options is a very real concern, healthcare companies need to be focused on maintaining high standards, providing customised options, and ensure they are able to meet their clients' needs faster and more accurately than their competitors.

What key business technologies are expected to be utilised in 2025?

Having sophisticated technologies requires a robust digital infrastructure and being supported by tools which are capable of:

• utilising the processes
• functioning with multiple programs and platforms
• being capable of remaining legally compliant regardless of location.

With that and the upcoming trends in mind, some of the key business technologies expected to be utilised and implemented within healthcare businesses include:

• Simple CRM backed with sophisticated functionality, and app / mobile options
• Multi-location team management tools
• Sophisticated pipelines and data gathering processes
• Analytical and monitoring tools
• Stock management options
• Customisable templates for sales and quotes
• Streamlined single location data-base options

Essentially, healthcare 2025 is looking at being streamlined, effective, secure, and making the best use of resources at every stage.

In order to do this, businesses are having to re-evaluated and adjust their digital infrastructures, update their existing programs to work with modern tools and technologies, and ensure their sales teams are supported with integrated operations that allow them to:

• personalise communications
• update client records and customer data on a real-time basis
• access information in and out of the office (as appropriate)
• handle profit-focused tasks whilst daily essentials are being managed by systems

Getting automation and AI implementation done correctly is not easy, and if it is not handled correctly, it can lead to serious problems with not only the quality and usability of the data, but also legal issues and complications.

Most healthcare businesses who are looking to manage their sales teams and outreach operations successfully are looking at working with tools that:

• can integrate with their systems
• are flexible enough to adapt and adjust with their requirements
• are capable of providing them with superior quality analytics and data to ensure future strategies and planning is as accurate as possible.

How TEB is supporting healthcare businesses with 2025 sales

Being on the cutting edge and remaining competitive means that your healthcare business needs to be supported with the most efficient and effective tools.

When you bring TEB Apps in to help your 2025 sales, you can expect to benefit from:

• Lead automation and opportunities management that allows you to make fast and effective decisions to increase your customer base and respond to clients’ needs.
• Customisable workflows and multi-location support allowing you to develop your brand and your business on local, regional, national, and multi-national scales.
• Webform integration to ensure you can convert interest into sales at the earliest opportunity.
• Quote and order management allowing you to create a quote with just a few clicks and track order effectively for an efficient service.

Find out for yourself how TEB Apps can integrate with your business and elevate your sales to the next level. Book a demo today and let us help you make 2025 a year of healthy profit margins and a better bottom line.